Targeted media

SERVICES NETWORK

Media strategy, news and insights to deliver highly engaged audiences for Australian publishers with print and digital media brands.

online engagement tools

Grow your targeted media brand

The Targeted Media Services Network supports Australian magazine publishers to build sustainable publishing businesses.

We celebrate Australian print and digital targeted media brands. Why? Because media brands serving a particular niche have deeper relationships, higher levels of audience engagement, and drive better marketing results for their clients. 

Explore our free resources:

Develop effective
ad sales strategies

Increase my reader revenue

Make my publishing workflow efficient

Check what my peers are up to

Grow an engaged audience

Build sustainable business practices

Experience

Interviews with Australian publishers

Momentum Media Alex Whitlock

Q&A with Alex Whitlock, Director, Momentum Media

“Our short term goal never changes. Internally for us, it is to challenge, to question, to explore, to seek innovation, never to view one particular line of communication as being the one that will endure forever.” Momentum Media Director Alex Whitlock explains the company’s approach to change and how it articulated the value of niche media to its clients. More

Momentum Media’s quick pivot to virtual events

Behind Momentum Media’s quick pivot to virtual events

“I personally think that there is a fresher, more edgy, more granular way to go about doing events.” Momentum Media Director Alex Whitlock explains how the company has pivoted quickly its in-person events to provide added value to its audience and clients since the COVID-19 pandemic. More

Q&A with Tony Clemenger, Clemenger Consulting

Born into a famous Australian advertising family, Tony Clemenger offers sales solutions for niche magazine publishers via his personal business Clemenger Consulting. Here, Clemenger talks about how he works with small magazine teams to convert their non-core prospects, and his tips for selling in a changing media landscape. More

Q&A with John Murphy, CEO, Prime Creative Media

“B2B done well has historically focused on supporting industries and companies. It’s been our guiding purpose at Prime Creative Media, and as a result our commercial model is remaining strong, even in these tough times.” Prime Creative Media CEO John Murphy explains why the B2B publishing industry will emerge from the COVID-19 pandemic stronger than ever before. More

Strategy

Tips and tricks to grow your media brand

subscription communication

Is going back to the basics the secret to subscription success?

Tech advancements, market insights, and customer analytics mean more data than ever to inform a robust subscription strategy. But when the market begins to turn on its head, relying on the tried and tested basics of attracting, converting and retaining subscribers is key, according to crmSubscribe founder Alan Leech. More

Is your customer journey set up to create loyal subscribers?

When we talk about creating loyal subscribers, we often jump straight to customer acquisition strategies, tech advancements or sophisticated software. But for Alan Leech, the founder of crmSubscribe, the starting point is your customers’ journey and your touchpoints with them. More

Waislitz and Catalano form ACM joint venture

Six techy ways to win new subscribers for your publication

The digital space is getting noisier by the day, making it harder than ever to get in front of new subscribers. So, while the challenge calls for innovation, the key is understanding how to make the tech work for your publication and your audience. More