The Targeted Media Services Network supports Australian magazine publishers to build sustainable publishing businesses.
We celebrate Australian print and digital targeted media brands. Why? Because media brands serving a particular niche have deeper relationships, higher levels of audience engagement, and drive better marketing results for their clients.
When we talk about creating loyal subscribers, we often jump straight to customer acquisition strategies, tech advancements or sophisticated software. But for Alan Leech, the founder of crmSubscribe, the starting point is your customers’ journey and your touchpoints with them. More
Listed B2B media group Aspermont has created the new group executive position of Chief Content and Strategy Officer to manage the expansion of group content on a global basis. More
Vertical Networks Group has launched GamesHub, a video game news, reviews, and features website dedicated to creating approachable games coverage for anyone. More
Bush Journal, a 40-page quarterly news print publication, has been launched to share stories and photography from regional areas. More
“People do want to use social media to find something and then dive deeper. And they’re prepared to pay for quality.” Galah magazine founder and editor Annabelle Hickson talks about how she’s leveraged Instagram to successfully launch a community and audience-driven print media brand. More
Alsion Godfrey is a publishing unicorn. She’s done everything – from media sales to business, entertainment travel and hard news journalism. In November 2020, a year that saw the travel industry decimated by COVID-19, Godfrey chose to make the leap from mainstream media into boutique travel publishing by accepting a role with Signature Media. More
“A lot of the brands we have purchased over the journey have been taking a digital-first approach. But we believe that the cut through on print is more valuable than ever. With this latest acquisition, our aim is to reinvigorate these brands by positioning digital as an add-on to the print assets. Part of a genuine multi-platform offering,” Prime Creative Media CEO John Murphy talks to TMSN about his plans for his 11 newly-acquired B2B media brands. More
When you’re approached by The New York Times to licence their hugely successful T: The New York Times Style Magazine in Australia, you don’t say no…twice. T Australia Publisher Katarina Kroslakova talks about the brand’s successful launch and her unique approach to producing intelligent lifestyle content. More
When we talk about creating loyal subscribers, we often jump straight to customer acquisition strategies, tech advancements or sophisticated software. But for Alan Leech, the founder of crmSubscribe, the starting point is your customers’ journey and your touchpoints with them. More
The digital space is getting noisier by the day, making it harder than ever to get in front of new subscribers. So, while the challenge calls for innovation, the key is understanding how to make the tech work for your publication and your audience. More
Younger “digital subscription native” Australians are more likely to pay for digital subscriptions if news and magazine brands leverage social media, provide quality, trusted content, and achieve the right balance behind and in front of paywalls. More
Every single sales call with an advertiser is valuable. So valuable that you do not want to waste time asking questions that will not help you close the deal. More
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