The Targeted Media Services Network supports Australian magazine publishers to build sustainable publishing businesses.
We celebrate Australian print and digital targeted media brands. Why? Because media brands serving a particular niche have deeper relationships, higher levels of audience engagement, and drive better marketing results for their clients.
“Our short term goal never changes. Internally for us, it is to challenge, to question, to explore, to seek innovation, never to view one particular line of communication as being the one that will endure forever.” Momentum Media Director Alex Whitlock explains the company’s approach to change and how it articulated the value of niche media to its clients. More
“I personally think that there is a fresher, more edgy, more granular way to go about doing events.” Momentum Media Director Alex Whitlock explains how the company has pivoted quickly its in-person events to provide added value to its audience and clients since the COVID-19 pandemic. More
Born into a famous Australian advertising family, Tony Clemenger offers sales solutions for niche magazine publishers via his personal business Clemenger Consulting. Here, Clemenger talks about how he works with small magazine teams to convert their non-core prospects, and his tips for selling in a changing media landscape. More
“B2B done well has historically focused on supporting industries and companies. It’s been our guiding purpose at Prime Creative Media, and as a result our commercial model is remaining strong, even in these tough times.” Prime Creative Media CEO John Murphy explains why the B2B publishing industry will emerge from the COVID-19 pandemic stronger than ever before. More
The digital space is getting noisier by the day, making it harder than ever to get in front of new subscribers. So, while the challenge calls for innovation, the key is understanding how to make the tech work for your publication and your audience. More
Younger “digital subscription native” Australians are more likely to pay for digital subscriptions if news and magazine brands leverage social media, provide quality, trusted content, and achieve the right balance behind and in front of paywalls. More
Every single sales call with an advertiser is valuable. So valuable that you do not want to waste time asking questions that will not help you close the deal. More
Digital disruption, the democratisation of content, advertisers requiring more diverse media sources – PwC’s 2021 Australian Entertainment & Media Outlook is a dream for targeted media brands. More
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