The Targeted Media Services Network supports Australian magazine publishers to build sustainable publishing businesses.
We celebrate Australian print and digital targeted media brands. Why? Because media brands serving a particular niche have deeper relationships, higher levels of audience engagement, and drive better marketing results for their clients.
Experienced fishing and nautical journalist Tim Simpson has been appointed as Editor-at-Large of the Trade a Boat brand. More
Younger “digital subscription native” Australians are more likely to pay for digital subscriptions if news and magazine brands leverage social media, provide quality, trusted content, and achieve the right balance behind and in front of paywalls. More
The Australian Press Council has welcomed Yvette Lamont as its new Executive Director and Chief Executive Officer. More
Momentum Media has bolstered its wealth portfolio, unveiling an expanded content team and adding a consumer brand that delivers Australians essential information to prepare for a successful financial future. More
Alsion Godfrey is a publishing unicorn. She’s done everything – from media sales to business, entertainment travel and hard news journalism. In November 2020, a year that saw the travel industry decimated by COVID-19, Godfrey chose to make the leap from mainstream media into boutique travel publishing by accepting a role with Signature Media. More
“A lot of the brands we have purchased over the journey have been taking a digital-first approach. But we believe that the cut through on print is more valuable than ever. With this latest acquisition, our aim is to reinvigorate these brands by positioning digital as an add-on to the print assets. Part of a genuine multi-platform offering,” Prime Creative Media CEO John Murphy talks to TMSN about his plans for his 11 newly-acquired B2B media brands. More
When you’re approached by The New York Times to licence their hugely successful T: The New York Times Style Magazine in Australia, you don’t say no…twice. T Australia Publisher Katarina Kroslakova talks about the brand’s successful launch and her unique approach to producing intelligent lifestyle content. More
When digital marketing provider Advant Group was looking to grow its business, it found the perfect solution to expand its subscriber base and skillset via the acquisition of Clientcomm. Advant Group Director Clare Murphy explains why the two companies are such a good fit, and how the process transpired. More
Younger “digital subscription native” Australians are more likely to pay for digital subscriptions if news and magazine brands leverage social media, provide quality, trusted content, and achieve the right balance behind and in front of paywalls. More
Every single sales call with an advertiser is valuable. So valuable that you do not want to waste time asking questions that will not help you close the deal. More
Digital disruption, the democratisation of content, advertisers requiring more diverse media sources – PwC’s 2021 Australian Entertainment & Media Outlook is a dream for targeted media brands. More
Getting more subscribers is a quick way to grow your readership, but make sure that you always look out for the subs you’ve already got. More
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