The Targeted Media Services Network supports Australian magazine publishers to build sustainable publishing businesses.
We celebrate Australian print and digital targeted media brands. Why? Because media brands serving a particular niche have deeper relationships, higher levels of audience engagement, and drive better marketing results for their clients.
Digital disruption, the democratisation of content, advertisers requiring more diverse media sources – PwC’s 2021 Australian Entertainment & Media Outlook is a dream for targeted media brands. More
The Police Association of South Australia has taken out a gold award at the 2021 Tabbie Awards, with a number of other Australian and New Zealand B2B and association publications also recognised for excellence. More
Australia’s legal cannabis B2B media platform Cannabiz has strengthened its writing team with the hire of Hannah Adler in the newly created role of editorial coordinator. More
InnovationAus.com has appointed journalist, editor and broadcaster Ben Grubb as its new editor to run the brand’s day-to-day news operation, build readership across the InnovationAus ecosystem and assist in the development of new commercial products. More
“A lot of the brands we have purchased over the journey have been taking a digital-first approach. But we believe that the cut through on print is more valuable than ever. With this latest acquisition, our aim is to reinvigorate these brands by positioning digital as an add-on to the print assets. Part of a genuine multi-platform offering,” Prime Creative Media CEO John Murphy talks to TMSN about his plans for his 11 newly-acquired B2B media brands. More
When you’re approached by The New York Times to licence their hugely successful T: The New York Times Style Magazine in Australia, you don’t say no…twice. T Australia Publisher Katarina Kroslakova talks about the brand’s successful launch and her unique approach to producing intelligent lifestyle content. More
When digital marketing provider Advant Group was looking to grow its business, it found the perfect solution to expand its subscriber base and skillset via the acquisition of Clientcomm. Advant Group Director Clare Murphy explains why the two companies are such a good fit, and how the process transpired. More
Coasties Magazine burst onto the scene in New South Wales’ Central Coast six months after Australia first experienced the impact of the COVID-19 pandemic, borne out of Founder Amy Nelmes-Bisset’s vision to create a marketing channel that encourages people in the region to support local businesses at a time when they needed it most. Here, Amy chats about why people thought she was crazy, the importance of knowing your audience, and a community-first approach. More
Digital disruption, the democratisation of content, advertisers requiring more diverse media sources – PwC’s 2021 Australian Entertainment & Media Outlook is a dream for targeted media brands. More
Getting more subscribers is a quick way to grow your readership, but make sure that you always look out for the subs you’ve already got. More
Clients looking to buy media advertising are increasingly making emotional-based decisions. Media sales expert Ryan Dohrn breaks down the trend and offers advice on how best to guide and lead these clients toward a purchase. More
It’s a drumbeat in today’s world: “publishers need to change”. How many times have you heard that? How many times has every legacy (print) publisher heard that! For most of my clients, it haunts their dreams. More
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