The Targeted Media Services Network supports Australian magazine publishers to build sustainable publishing businesses.
We celebrate Australian print and digital targeted media brands. Why? Because media brands serving a particular niche have deeper relationships, higher levels of audience engagement, and drive better marketing results for their clients.
When you’re approached by The New York Times to licence their hugely successful T: The New York Times Style Magazine in Australia, you don’t say no…twice. T Australia Publisher Katarina Kroslakova talks about the brand’s successful launch and her unique approach to producing intelligent lifestyle content. More
The Brag Media has unveiled new logos and websites for its Tone Deaf and The Industry Observer brands to better highlight the publisher’s ever-growing network of culture titles, and its proprietary newsletter technology that delivers users content based on niche rather than media brand. More
nextmedia has appointed Andrew Birmingham as Group Managing Editor of its B2B portfolio of titles, as the publisher seeks to grow its B2B arm and invest further in local editorial to benefit its B2B mastheads. More
Australian publishing industry title Books+Publishing has turned 100, with owners Gary and Vanessa Pengelly reflecting on the history and resilience of the title. More
When you’re approached by The New York Times to licence their hugely successful T: The New York Times Style Magazine in Australia, you don’t say no…twice. T Australia Publisher Katarina Kroslakova talks about the brand’s successful launch and her unique approach to producing intelligent lifestyle content. More
When digital marketing provider Advant Group was looking to grow its business, it found the perfect solution to expand its subscriber base and skillset via the acquisition of Clientcomm. Advant Group Director Clare Murphy explains why the two companies are such a good fit, and how the process transpired. More
Coasties Magazine burst onto the scene in New South Wales’ Central Coast six months after Australia first experienced the impact of the COVID-19 pandemic, borne out of Founder Amy Nelmes-Bisset’s vision to create a marketing channel that encourages people in the region to support local businesses at a time when they needed it most. Here, Amy chats about why people thought she was crazy, the importance of knowing your audience, and a community-first approach. More
Audience engagement expert Bibblio is shining a spotlight on the many multi-platform magazine publishers that are thriving via its “Vertical Heroes” series of interviews. Here, Bibblio Co-Founder Rich Simmonds speaks with Travel Radar about developing an engaged audience and thinking ‘mobile-first’. More
Getting more subscribers is a quick way to grow your readership, but make sure that you always look out for the subs you’ve already got. More
Clients looking to buy media advertising are increasingly making emotional-based decisions. Media sales expert Ryan Dohrn breaks down the trend and offers advice on how best to guide and lead these clients toward a purchase. More
It’s a drumbeat in today’s world: “publishers need to change”. How many times have you heard that? How many times has every legacy (print) publisher heard that! For most of my clients, it haunts their dreams. More
Podcasts are a great way to learn new information on the go, whether diving deep into an interview with a leading expert or devouring bite-sized advice that inspires action. While we haven’t come across a podcast dedicated to magazine publishing, we’ve compiled a list of others that cut across key aspects of running a publishing business. More
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