Working in media is fast-paced, dynamic, and rewarding. Representing or owning a targeted media business even more so.
There’s nothing like serving an audience of like-minded people with content that helps them develop their passion, grow their career, or sell their product. You work hard to serve your title’s community – and in turn, you’re rewarded with strong relationships and a deeper understanding of how to meet their needs.
The number of small, independent Australian media titles are increasing as some of the larger mainstream players are grappling with their overheads. Print titles powered by tight-knit agile teams or sole traders driven by their passion for a subject are on the rise. It’s an exciting time to be niche.
But managing a niche media brand can also be challenging. Your workload is high and time is fleeting. Efficiency is key. It can be hard to stay on top of the latest trends, the newest developments, the best systems to use to enhance your workflow, and the best sales tactics to build your brand.
TM.SN provides a hub that celebrates targeted media brands across print and digital, sharing the stories of niche media brands, while also giving practical advice and tips on running a successful publishing business.
It helps targeted media brands to:
TM.SN helps print and digital publishers with niche audiences across hobbyist, special interest, trade (or B2B), and association titles. The Network is for established and new publishers, but you’ll find it particularly useful if you’re:
I’m a strong believer in the value that highly targeted media brands can deliver their audiences and clients.
It’s a belief that’s grown from working with different niche publishers over the last 12 years.
My first job was as a business journalist writing for a daily online news service. The days would start at 7am with the aim of delivering five articles to the publication’s small but avid subscriber base before midday.
It was fast-paced and thrilling. My editor at the time had a knack for getting our small team of budding young journalists just as excited about the very targeted news we were delivering as the industry that was receiving it.
By the time I left the company, I’d been in roles that covered editorship, business development, acquisition, events, stakeholder management, subscriptions, operations, and financial reporting.
Since then, I’ve had the opportunity to work with B2B and special interest publishers across print and digital in start-up, growth, and consolidation phases. And I’ve fleshed out my skillset with media sales – which is hands down, the best.
But the main thing that’s struck me over my time working with niche media brands?
THEY DON’T TALK TO EACH OTHER NEARLY AS MUCH AS THEY SHOULD.
So often niche publishers operate in silos – identifying with their audiences more than with the wider media community – and, while this is often the key to their success, there’s a lost opportunity to learn from others.
TM.SN aims to fix that by providing a platform to celebrate their achievements, keep up to date with the latest products and services, and a safe, secure community to share knowledge and troubleshoot.
Interested? Give me a buzz.
Lyndsie Clark, Targeted Media Services Network
Address PO Box 23 Mudgeeraba QLD 4213
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