Hi, I’m Lyndsie Clark
I’m a strong believer in the value that highly targeted media brands can deliver their audiences and clients.
It’s a belief that’s grown from working with different niche publishers over the last 12 years.
My first job was as a business journalist writing for a daily online news service. The days would start at 7am with the aim of delivering five articles to the publication’s small but avid subscriber base before midday.
It was fast-paced and thrilling. My editor at the time had a knack for getting our small team of budding young journalists just as excited about the very targeted news we were delivering as the industry that was receiving it.
By the time I left the company, I’d been in roles that covered editorship, business development, acquisition, events, stakeholder management, subscriptions, operations, and financial reporting.
Since then, I’ve had the opportunity to work with B2B and special interest publishers across print and digital in start-up, growth, and consolidation phases. And I’ve fleshed out my skillset with media sales – which is hands down, the best.
But the main thing that’s struck me over my time working with niche media brands?
THEY DON’T TALK TO EACH OTHER NEARLY AS MUCH AS THEY SHOULD.
So often niche publishers operate in silos – identifying with their audiences more than with the wider media community – and, while this is often the key to their success, there’s a lost opportunity to learn from others.
TM.SN aims to fix that by providing a platform to celebrate their achievements, keep up to date with the latest products and services, and a safe, secure community to share knowledge and troubleshoot.
Interested? Give me a buzz.