Third time lucky: Prime Creative Media acquires Trader Industry group of titles from Are Media
“A lot of the brands we have purchased over the journey have been taking a digital-first approach. But we believe that the cut through on print is more valuable than ever. With this latest acquisition, our aim is to reinvigorate these brands by positioning digital as an add-on to the print assets. Part of a genuine multi-platform offering,” Prime Creative Media CEO John Murphy talks to TMSN about his plans for his 11 newly-acquired B2B media brands. More