Julian Thorne, Founder, The Big Wheel Consultancy

Julian Thorne is the founder of The Big Wheel Consultancy which provides specialist marketing consultancy and data insight services to publishers seeking to maximise their membership, subscription and/or recurring revenues. Thorne's previous roles have included CEO of Dovetail Services, marketing director at Saga and circulation director at Dennis Publishing. He is a Fellow of the Institute of Direct and Digital Marketing and regular speaker at industry events.Julian is the author of The InPublishing Guide to Retention Strategies for Publishers, published in June 2019.