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Author: Julian Thorne, Founder, The Big Wheel Consultancy

Julian Thorne, Founder, The Big Wheel Consultancy

Julian Thorne is the founder of The Big Wheel Consultancy which provides specialist marketing consultancy and data insight services to publishers seeking to maximise their membership, subscription and/or recurring revenues. Thorne's previous roles have included CEO of Dovetail Services, marketing director at Saga and circulation director at Dennis Publishing. He is a Fellow of the Institute of Direct and Digital Marketing and regular speaker at industry events.Julian is the author of The InPublishing Guide to Retention Strategies for Publishers, published in June 2019.

So, you think you are customer centric, do you?

7 January 2020

Saying you’re customer-centric is one thing, being customer-centric is another. Does it show in the things you do and the things you measure? Julian Thorne identifies five characteristics of truly customer-centric publishers. More

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7 reasons to obsess about your subscriber retention rate

26 November 2019

Does your CEO know what your subscriber retention rate is? The chances are, probably not. But, according to Julian Thorne, author of the InPublishing Guide to Retention Strategies for Publishers, this key number should never be far from his or her (or your) mind. More

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Author: Julian Thorne, Founder, The Big Wheel Consultancy

Julian Thorne, Founder, The Big Wheel Consultancy

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