Multi-skilled editorial teams, niche as mainstream, new digital formats, audience-driven product development, and Substack newsletters morphing into magazines. These are some of the predictions media experts have slated for 2021. More
Coasties Magazine burst onto the scene in New South Wales’ Central Coast six months after Australia first experienced the impact of the COVID-19 pandemic, borne out of Founder Amy Nelmes-Bisset’s vision to create a marketing channel that encourages people in the region to support local businesses at a time when they needed it most. Here, Amy chats about why people thought she was crazy, the importance of knowing your audience, and a community-first approach. More
2021 has kicked off with fierce debate around the ACCC’s News Media Bargaining Code. The Australian Government’s pledge to protect Australian public interest journalism has opened a big can of worms. So what does it actually mean for small news publishers, and targeted media brands that aren’t covered under the proposed code? More
Digital transition, diversified revenue streams, increased engagement across multiple channels and a remote working future – these are the key themes of Reuters’ 2021 Journalism, Media and Technology Trends and Predictions. So how do these relate to media organisations with highly targeted audiences? More
Editorial workflow consultant Kilian Schalk talks about a content-first approach to editorial workflow – what it is, how it can save you time, some of the common workflow improvements that editorial teams can make, and how you can improve the quality of your content along the way. More
The end of the year is about rest and relaxation. But it’s also a good time for reflection. Take some time out from the day-to-day of your business can give you the space you need to think more objectively about what works and what doesn’t. Here are a few questions to get the cogs turning. More
Be honest. How often do you clean your email list? As magazine publishers, we’re (usually) meticulous about making sure our magazine subscriber details are up-to-date. That’s a no brainer. There is a dollar figure associated with each magazine return. But do you treat your email lists with the same care? Spoiler alert: you should, and this is how to do it. More
Print advertising is a trusted and effective way for brands to market their products and services, but the economic pressures of COVID-19 have led some brands to prefer short-term (and often cheaper) online campaigns linked to measurable commercial outcomes. So let’s explore six ways to deliver maximum value to your B2B print advertisers – at a time when they need it most. More
Thinking about how to improve and grow your publishing business in 2021? Make sure you’re across the government grants currently available to give your business the boost that it needs. Here’s TM.SN’s list of key grants available to media brands, with a few worth acting on before 2020 ends. More
The Targeted Media Services Network has partnered with New York-based PurpleGray Consulting to deliver a 14-week online workshop for Australian publishers to transform and streamline editorial workflow, boost audience engagement, and track and measure success. More
PwC Australia’s Australian Entertainment & Media Outlook 2020-2024 may include a fairly bleak outlook for consumer magazines, but it also includes some very good insights for those willing to innovate and diversify. Here are the key takeaways for Australian magazine publishers. More
Pip Media takes out coveted Mumbrella 2020 Publishing Company of the Year – Small award More
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