Do you need to register or trade mark your media title? The short answer is no, you don’t need to. But should you? Your brand may not be adequately protected if you don’t, leaving you open to imitation or misrepresentation. Let’s look at some basics of Australian trade mark and consumer law. More
The Niche Publishing Network is rebranding to the Targeted Media Services Network (TM.SN). Here’s why. More
Motoring Matters Magazine Group has sold its Powertorque and Delivery magazines and associated digital and social assets to Prime Creative Media. More
Australian classic car magazine Retromotive publishes engaging, insightful stories and emotive imagery that can be enjoyed by anyone, whether a car lover or not. Here, Publisher Nathan Duff talks about the path to creating a digital platform for the brand that mirrors the print experience. More
Outdoor magazine has collaborated with independently owned travel series Places We Go to produce a new magazine to “connect more meaningfully with [regional tourism] and help drive economic impact for our regional partners”. More
Permaculture title Pip magazine is a print success story to come out of 2020. Founder and Publisher Robyn Rosenfeldt explains how Pip’s strong online presence helped to triple magazine sales over Australia’s COVID-19 lockdown period, paving the way for the magazine to increase its print editions. More
Australian advertising spend across digital and print media experienced double-digit percentage declines year-on-year, according to the Standard Media Index data for the April to June 2020 quarter. More
Continuous production over 122 years, only eight editors, and readers that have subscribed for over 30 years. The Australasian Beekeeper Editor Des Cannon talks to TMSN about the magazine’s long history, and how it has adapted to a changing reader demographic following the recent surge in hobbyist beekeeping in Australia. More
The closure of News Corp print titles, and the subsequent closure of many of Bauer Media’s titles after its sale to a private equity firm, has left some in Australia’s media industry claiming that publishing is dead. TMSN speaks with media consultant John Blondin about why the current market presents opportunities for the publishers that understand the economic environment and how it impacts their business. More
There may not be a more well-known person in Australia’s niche media space than media consultant John Blondin. He’s helped many niche publishers realise the full value of their media brands. Here, he talks to TMSN about how to build equity in a media asset. More
Cannabiz founders Martin Lane and KimMcKay explain how they’re breaking the B2B publishing model to address the challenges of Australia’s fledgling legal cannabis industry. More
Australia’s most widely circulated B2B magazine, CPA Australia’s award-winning INTHEBLACK, will be published as a digital-only publication after its July edition. TMSN takes a look at its digital-only offer, and the reasons behind the change. More
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