B2B publisher Prime Creative Media has published a report on Australian business sentiment across the industries that it serves, providing detailed and trusted information to its clients while gathering key insights about attitudes towards different types of B2B marketing. More
Choosing the technology and software that you use to serve the needs of your audience and clients is a big decision, impacting your sales output, editorial efficiency, and bottom line. A US-based initiative, the Public Media Stack, aims to take the guesswork out of these options for publishers. More
“While Australia was in lockdown, we used the time twofold: to ensure our product offerings are as strong as possible, and to talk to our clients to better understand their needs going forward. Now, as the travel market does begin to return, we’re in a strong position to deliver successful campaigns for our advertisers.” Signature Media Associate Publisher Cara Wagstaff talks about how the travel publisher has supported its readers and clients through the COVID-19 lockdown. More
For long-term survival, publishers are looking to develop “stronger and deeper connections” with their audiences online via quality paid content, curated e-newsletters and podcasts, according to Reuters’ latest report. More
The spread of COVID-19 saw the rapid shutdown of business events across Australia, including many of those run by integrated media brands and publishers. But there are signs that business events may return as early as August, with major event venues creating operating frameworks to safely reopen. TMSN takes a look at the path to recovery for Australia’s $35 billion business events sector. More
“What do publishers do really well? They produce amazing content on a subject that they’re experts at. And that’s not where the priorities have been for a lot of businesses over the last few years. The investment isn’t going into the content production it’s going into the platform.” Emprise Group Holdings CEO Rob Gallagher gets to the bottom of how the publishing industry needs to change to be successful into the future. More
“Our short term goal never changes. Internally for us, it is to challenge, to question, to explore, to seek innovation, never to view one particular line of communication as being the one that will endure forever.” Momentum Media Director Alex Whitlock explains the company’s approach to change and how it articulated the value of niche media to its clients. More
“I personally think that there is a fresher, more edgy, more granular way to go about doing events.” Momentum Media Director Alex Whitlock explains how the company has pivoted quickly its in-person events to provide added value to its audience and clients since the COVID-19 pandemic. More
Outdoor Sports Publishing chose to pause its Inside Golf magazine during the height of the COVID-19 pandemic because it didn’t feel comfortable requesting advertising spend from its clients during such an uncertain time. More
CRM and marketing platform Hubspot has released data from its customer base of 70,000+ customers demonstrating how business metrics have shifted due to the impact of COVID-19. More
“Only those businesses with a stronghold in subscriptions and agile digital publishing platforms have resilience in the toughest of conditions,” B2B publisher Aspermont has said, while announcing it will launch a digital meeting-place ‘disruptor’ in the second half of 2020. More
The COVID-19 pandemic has eroded business confidence across a range of sectors, globally. Australia’s business confidence hit its lowest point mid-May, two times below the 1990s recession level. Niche magazine publishers have an important role to play in rebuilding the business confidence within the sectors that they serve. Here’s how one publisher is doing it. More
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