29 October 2019
Digital advertising is effective at delivering brand awareness when marketers use multimedia campaigns, including traditional advertising methods such as print, an Australian-first report released by Kantar has found. More
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Author: Lyndsie Clark
28 October 2019
An engaged online audience is more likely to make purchasing decisions while on your site – either to purchase directly from your available products or to consider purchasing a client’s product advertised on your site. Online engagement solutions provider Viafoura has released a whitepaper on how to increase audience engagement and purchasing intent. More
24 October 2019
Advertising viewed on premium editorial sites is remembered by readers significantly more than when viewed on social media sites, a new neuroscientific study by Newsworks and the Association for Online Publishing (AOP) has found. More
21 October 2019
The award-winning Kookie magazine is a pre-teen, girl-powered publication with a difference. It’s aiming to give girls aged 7 to 12+ a bigger, bolder sense of their place in the world – replacing content about pop culture and looking pretty, with tips on environmental action, how to navigate friendships, inspiring creativity and more. Co-founder Nicky Shortridge talks about the editorial, design and sales elements that drive the magazine’s success. More
15 October 2019
B2C magazine The Owner Builder magazine is for sale for the first time in 16 years, representing an opportunity for an experienced publisher to further develop the brand’s print and digital platforms. More
14 October 2019
Successful magazine publishers recognise that digital platforms play a different role to print publications, and print should remain the carefully curated hero of a magazine brand. More
9 October 2019
When you acquire a 125-year-old title with a small but dedicated client base, making significant challenges can be a risk. Paragon Media took the punt and increased reader engagement, advertising and subscription revenue, and event attendance in the process. Paragon CEO Ian Brooks explains how. More
3 October 2019
It is becoming harder to track digital advertising campaign performance, measure ROI, and trust third-party data but ROI can be improved by using multiple mediums within marketing campaigns, WARC Data Managing Editor James McDonald has said. More
2 October 2019
The readership of a publication that specifically targets consumers with kitchen and bathroom projects has risen to 239,000, and is now beating some of the more generalist publications that target consumers who are also focusing on less-specific furnishing, decoration, gardening or other projects. More
1 October 2019
When faced with increased print and postage production costs, its natural that magazine publishers – particularly those that are struggling to maintain print advertising revenue – review the frequency of their print editions, or their circulation numbers. But what does a successful reduction in print editions or circulation look like? More
30 September 2019
ASX-listed B2B publisher Aspermont has recorded $2.3 million in event revenue for 2019FY, achieving 109 per cent year-on-year revenue growth. More
27 September 2019
This week, I’ve been reading about editorial tips and tricks – from the best type of content to create to how to measure its success, and how to optimise editorial creativity. Here are my key takeaways from three articles to help drive productivity and results within your editorial team. More
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