Simplifying the publishing process
Editorial teams have a lot on their plate these days. Successful media brands publish across multiple platforms – print, digital, social, audio, video – increasing the amount of content to be produced. Audiences are also more fickle – content needs to be of a high quality to cut through the noise and drive engagement.
This can be challenging for media brands with small teams – but it is possible, with the right tools, systems and processes in place. The Targeted Media Services Network provides you with the information and resources to help your team publish more without increasing your workload.
Latest news for editorial teams
Latest
Man of Many launches Mental Health Hub to support Aussies in lockdown
Australian men’s lifestyle publication Man of Many has launched The Mental Health Hub, an inclusive initiative that provides extensive resources and insights aimed at curbing the country’s burgeoning mental health concerns. More
Why Alison Godfrey made the leap from mainstream to travel publishing during COVID-19
Alsion Godfrey is a publishing unicorn. She’s done everything – from media sales to business, entertainment travel and hard news journalism. In November 2020, a year that saw the travel industry decimated by COVID-19, Godfrey chose to make the leap from mainstream media into boutique travel publishing by accepting a role with Signature Media. More
Medianet parent company Mediality restructures, welcomes Amrita Sidhu
Amrita Sidhu has been appointed Director of Media Intelligence of Australia’s media connections and analysis businesses, Medianet and Mediaverse, as parent company Mediality restructures. More
Strategy
Publishing and editorial tips and tricks
Deloitte: younger generation key target for paid digital subscriptions
23 September 2021
Younger “digital subscription native” Australians are more likely to pay for digital subscriptions if news and magazine brands leverage social media, provide quality, trusted content, and achieve the right balance behind and in front of paywalls. More
Practical takeaways from PwC’s 2021 Australian Entertainment & Media Outlook
22 July 2021
Digital disruption, the democratisation of content, advertisers requiring more diverse media sources – PwC’s 2021 Australian Entertainment & Media Outlook is a dream for targeted media brands. More
The common denominators of change: print publishers, editorial workflow, and the transformation process
19 May 2021
It’s a drumbeat in today’s world: “publishers need to change”. How many times have you heard that? How many times has every legacy (print) publisher heard that! For most of my clients, it haunts their dreams. More
Exploring a content first workflow: how to boost editorial productivity, quality and reader engagement
14 December 2020
Editorial workflow consultant Kilian Schalk talks about a content-first approach to editorial workflow – what it is, how it can save you time, some of the common workflow improvements that editorial teams can make, and how you can improve the quality of your content along the way. More
Ask these 29 questions to improve your media brand in 2021
9 December 2020
The end of the year is about rest and relaxation. But it’s also a good time for reflection. Take some time out from the day-to-day of your business can give you the space you need to think more objectively about what works and what doesn’t. Here are a few questions to get the cogs turning. More
Transform your editorial workflow to save costs and deliver new products
24 November 2020
The Targeted Media Services Network has partnered with New York-based PurpleGray Consulting to deliver a 14-week online workshop for Australian publishers to transform and streamline editorial workflow, boost audience engagement, and track and measure success. More
Journalists guide to firearms and shooting sports update released
17 August 2020
The Sporting Shooters’ Association of Australia has published the third edition of its guide for media professionals: A Journalist’s Guide to Firearms and the Shooting Sports. More
Publishers can now analyse search traffic from Google News tab
23 July 2020
Google Search Console has been updated with a new filter to identify web traffic acquired from the Google News search tab. More
Helpful data
Research and studies
Deloitte: younger generation key target for paid digital subscriptions
23 September 2021
Younger “digital subscription native” Australians are more likely to pay for digital subscriptions if news and magazine brands leverage social media, provide quality, trusted content, and achieve the right balance behind and in front of paywalls. More
Practical takeaways from PwC’s 2021 Australian Entertainment & Media Outlook
22 July 2021
Digital disruption, the democratisation of content, advertisers requiring more diverse media sources – PwC’s 2021 Australian Entertainment & Media Outlook is a dream for targeted media brands. More
2021 media predictions: will Substack newsletters evolve to compete with magazines?
16 February 2021
Multi-skilled editorial teams, niche as mainstream, new digital formats, audience-driven product development, and Substack newsletters morphing into magazines. These are some of the predictions media experts have slated for 2021. More
Deeper audience connections and first-party data: Reuters 2021 media trends
20 January 2021
Digital transition, diversified revenue streams, increased engagement across multiple channels and a remote working future – these are the key themes of Reuters’ 2021 Journalism, Media and Technology Trends and Predictions. So how do these relate to media organisations with highly targeted audiences? More
Survey reveals publishers’ stages of growth and key goals
13 May 2020
Mobile publishing platform Marfeel has surveyed 129 publishing executives worldwide to reveal the strategies and technology they plan to use to grow their audience and increase their revenue in 2020. More
Beat media disruption: do you have what it takes to hold your audience’s attention?
10 January 2020
Think that the disruption experienced in the news media and magazine industry is because of new technology and internet platforms? Think again. University of Technology Sydney (UTS) Senior Fellow Jacqui Park explains that true disruption lies in the attention span of your audiences, and there are four factors required to build a sustainable publishing business into the future. More
Nearly half of Australia would support increased taxes to save public interest journalism
25 November 2019
Tax rebates for investment in public interest journalism would have wide support and would be an efficient and effective way to boost the amount of democratically important information available to the public, new research has found. More
Curated news for targeted media brands
12 ways to set your publication up for success in 2023
30 November 2022
Is going back to the basics the secret to subscription success?
14 September 2022
Experience
Interviews
Q&A with John Murphy, CEO, Prime Creative Media
“B2B done well has historically focused on supporting industries and companies. It’s been our guiding purpose at Prime Creative Media, and as a result our commercial model is remaining strong, even in these tough times.” Prime Creative Media CEO John Murphy explains why the B2B publishing industry will emerge from the COVID-19 pandemic stronger than ever before. More
Q&A with Annie Ferguson, Great Southern Press, CEO
“Our strength as a business has always been our relationships with our customers, and our thorough understanding of their businesses, their challenges, and their goals for growth.” Great Southern Press CEO Annie Ferguson talks about the impact of COVID-19 on its business and client relationships. More
Q&A with Janice Williams, Universal Media Co, Publisher
“The mid-sized, tightly-run media businesses are possibly better placed than others to gain market share in these times – our problems are smaller, and once managed, we are more agile in addressing our opportunities.” Universal Media Co. Publisher Janice Williams talks about the impact of COVID-19 on its business and Australia’s niche magazine publishing sector. More
AFAR Audience Development Director: let the data tell you if your ideas were right
Audience engagement expert Bibblio is shining a spotlight on the many multi-platform magazine publishers that are thriving via its “Vertical Heroes” series of interviews. Here, Bibblio Co-Founder Mads Holmen speaks with AFAR’s Director of Audience Development Anni Cuccinello about the importance of listening to your data, optimising for search and building loyalty. More
Readers tipping writers: ideas for micropayments on publishing websites
Australian music and entertainment publisher The Brag Media is implementing a micropayment option across its brands allowing readers the option to “shout its writers a coffee”. More
MJBiz Daily’s Chris Walsh: our laser-focus on B2B has served us well
Audience engagement expert Bibblio is shining a spotlight on the many multi-platform magazine publishers that are thriving via its “Vertical Heroes” series of interviews. Here, Bibblio Co-Founder Rich Simmonds speaks with Chris Walsh, CEO and Founding Editor of the USA’s leading business news resource for the medical marijuana and retail cannabis industry, MJBiz Daily. More
How Kookie magazine is re-inventing the print magazine to inspire young readers
The award-winning Kookie magazine is a pre-teen, girl-powered publication with a difference. It’s aiming to give girls aged 7 to 12+ a bigger, bolder sense of their place in the world – replacing content about pop culture and looking pretty, with tips on environmental action, how to navigate friendships, inspiring creativity and more. Co-founder Nicky Shortridge talks about the editorial, design and sales elements that drive the magazine’s success. More
pv magazine: content marketing and events are our growth areas
Audience engagement experts Bibblio are shining a spotlight on the many multi-platform magazine publishers that are thriving via its “Vertical Heroes” series of interviews. Here, Bibblio Co-Founder Mads Holmen speaks with Berlin-head quartered pv magazine, which also has an Australian base, about going beyond the press release in their news reporting, branching into events, and being willing to change strategy if something doesn’t work. More
Experience
Case studies
Reflection
Opinion
What publishers can learn from Humans of New York
Lyndsie Clark 13 August 2019
After defamation ruling, it’s time Facebook provided better moderation tools
Fiona Martin, University of Sydney 12 July 2019
Crikey invests in independent inquiry journalism; will it pay off?
Lyndsie Clark 27 June 2019
Current
Latest Australian targeted Media news
12 ways to set your publication up for success in 2023
Is going back to the basics the secret to subscription success?
A flawed subscription sign-up journey can cost you customers, money and even damage your reputation
Is your customer journey set up to create loyal subscribers?
Aspermont appoints Ian Hart as Chief Content and Strategy Officer
Inspiration
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