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Editorial resources

News, research and practical advice to build an engaged audience and an effective publishing workflow.

Lyndsie Clark, TMSN Founder and Editor

Simplifying the publishing process

Kilian Schalk, editorial workflow expert
Workflow expert and TMSN contributor Kilian Schalk.

Editorial teams have a lot on their plate these days. Successful media brands publish across multiple platforms – print, digital, social, audio, video – increasing the amount of content to be produced. Audiences are also more fickle – content needs to be of a high quality to cut through the noise and drive engagement.

This can be challenging for media brands with small teams – but it is possible, with the right tools, systems and processes in place. The Targeted Media Services Network provides you with the information and resources to help your team publish more without increasing your workload. 

Latest
Strategy

Publishing and editorial tips and tricks

Ask these 29 questions to improve your media brand in 2021

Ask these 29 questions to improve your media brand in 2021

The end of the year is about rest and relaxation. But it’s also a good time for reflection. Take some time out from the day-to-day of your business can give you the space you need to think more objectively about what works and what doesn’t. Here are a few questions to get the cogs turning. More

Helpful data

Research and studies

media-disruption

Beat media disruption: do you have what it takes to hold your audience’s attention?

Think that the disruption experienced in the news media and magazine industry is because of new technology and internet platforms? Think again. University of Technology Sydney (UTS) Senior Fellow Jacqui Park explains that true disruption lies in the attention span of your audiences, and there are four factors required to build a sustainable publishing business into the future. More

Experience

Interviews

Q&A with John Murphy, CEO, Prime Creative Media

“B2B done well has historically focused on supporting industries and companies. It’s been our guiding purpose at Prime Creative Media, and as a result our commercial model is remaining strong, even in these tough times.” Prime Creative Media CEO John Murphy explains why the B2B publishing industry will emerge from the COVID-19 pandemic stronger than ever before. More

Annie Ferguson talks Great Southern Press client relationships

Q&A with Annie Ferguson, Great Southern Press, CEO

“Our strength as a business has always been our relationships with our customers, and our thorough understanding of their businesses, their challenges, and their goals for growth.” Great Southern Press CEO Annie Ferguson talks about the impact of COVID-19 on its business and client relationships. More

Q&A with Janice Williams, Universal Media Co, Publisher

“The mid-sized, tightly-run media businesses are possibly better placed than others to gain market share in these times – our problems are smaller, and once managed, we are more agile in addressing our opportunities.” Universal Media Co. Publisher Janice Williams talks about the impact of COVID-19 on its business and Australia’s niche magazine publishing sector. More

AFAR-publishes-experiential-travel

AFAR Audience Development Director: let the data tell you if your ideas were right

Audience engagement expert Bibblio is shining a spotlight on the many multi-platform magazine publishers that are thriving via its “Vertical Heroes” series of interviews. Here, Bibblio Co-Founder Mads Holmen speaks with AFAR’s Director of Audience Development Anni Cuccinello about the importance of listening to your data, optimising for search and building loyalty. More

MJBiz Daily’s Chris Walsh: our laser-focus on B2B has served us well

Audience engagement expert Bibblio is shining a spotlight on the many multi-platform magazine publishers that are thriving via its “Vertical Heroes” series of interviews. Here, Bibblio Co-Founder Rich Simmonds speaks with Chris Walsh, CEO and Founding Editor of the USA’s leading business news resource for the medical marijuana and retail cannabis industry, MJBiz Daily. More

Kookie-magazine-cover-issue-8-2019

How Kookie magazine is re-inventing the print magazine to inspire young readers

The award-winning Kookie magazine is a pre-teen, girl-powered publication with a difference. It’s aiming to give girls aged 7 to 12+ a bigger, bolder sense of their place in the world – replacing content about pop culture and looking pretty, with tips on environmental action, how to navigate friendships, inspiring creativity and more. Co-founder Nicky Shortridge talks about the editorial, design and sales elements that drive the magazine’s success. More

Solar-panels

pv magazine: content marketing and events are our growth areas

Audience engagement experts Bibblio are shining a spotlight on the many multi-platform magazine publishers that are thriving via its “Vertical Heroes” series of interviews. Here, Bibblio Co-Founder Mads Holmen speaks with Berlin-head quartered pv magazine, which also has an Australian base, about going beyond the press release in their news reporting, branching into events, and being willing to change strategy if something doesn’t work. More