Editorial teams have a lot on their plate these days. Successful media brands publish across multiple platforms – print, digital, social, audio, video – increasing the amount of content to be produced. Audiences are also more fickle – content needs to be of a high quality to cut through the noise and drive engagement.
This can be challenging for media brands with small teams – but it is possible, with the right tools, systems and processes in place. The Targeted Media Services Network provides you with the information and resources to help your team publish more without increasing your workload.
Younger “digital subscription native” Australians are more likely to pay for digital subscriptions if news and magazine brands leverage social media, provide quality, trusted content, and achieve the right balance behind and in front of paywalls. More
Digital disruption, the democratisation of content, advertisers requiring more diverse media sources – PwC’s 2021 Australian Entertainment & Media Outlook is a dream for targeted media brands. More
It’s a drumbeat in today’s world: “publishers need to change”. How many times have you heard that? How many times has every legacy (print) publisher heard that! For most of my clients, it haunts their dreams. More
Editorial workflow consultant Kilian Schalk talks about a content-first approach to editorial workflow – what it is, how it can save you time, some of the common workflow improvements that editorial teams can make, and how you can improve the quality of your content along the way. More
The end of the year is about rest and relaxation. But it’s also a good time for reflection. Take some time out from the day-to-day of your business can give you the space you need to think more objectively about what works and what doesn’t. Here are a few questions to get the cogs turning. More
The Targeted Media Services Network has partnered with New York-based PurpleGray Consulting to deliver a 14-week online workshop for Australian publishers to transform and streamline editorial workflow, boost audience engagement, and track and measure success. More
The Sporting Shooters’ Association of Australia has published the third edition of its guide for media professionals: A Journalist’s Guide to Firearms and the Shooting Sports. More
Google Search Console has been updated with a new filter to identify web traffic acquired from the Google News search tab. More
Younger “digital subscription native” Australians are more likely to pay for digital subscriptions if news and magazine brands leverage social media, provide quality, trusted content, and achieve the right balance behind and in front of paywalls. More
Digital disruption, the democratisation of content, advertisers requiring more diverse media sources – PwC’s 2021 Australian Entertainment & Media Outlook is a dream for targeted media brands. More
Multi-skilled editorial teams, niche as mainstream, new digital formats, audience-driven product development, and Substack newsletters morphing into magazines. These are some of the predictions media experts have slated for 2021. More
Digital transition, diversified revenue streams, increased engagement across multiple channels and a remote working future – these are the key themes of Reuters’ 2021 Journalism, Media and Technology Trends and Predictions. So how do these relate to media organisations with highly targeted audiences? More
Mobile publishing platform Marfeel has surveyed 129 publishing executives worldwide to reveal the strategies and technology they plan to use to grow their audience and increase their revenue in 2020. More
Think that the disruption experienced in the news media and magazine industry is because of new technology and internet platforms? Think again. University of Technology Sydney (UTS) Senior Fellow Jacqui Park explains that true disruption lies in the attention span of your audiences, and there are four factors required to build a sustainable publishing business into the future. More
Tax rebates for investment in public interest journalism would have wide support and would be an efficient and effective way to boost the amount of democratically important information available to the public, new research has found. More
“B2B done well has historically focused on supporting industries and companies. It’s been our guiding purpose at Prime Creative Media, and as a result our commercial model is remaining strong, even in these tough times.” Prime Creative Media CEO John Murphy explains why the B2B publishing industry will emerge from the COVID-19 pandemic stronger than ever before. More
“Our strength as a business has always been our relationships with our customers, and our thorough understanding of their businesses, their challenges, and their goals for growth.” Great Southern Press CEO Annie Ferguson talks about the impact of COVID-19 on its business and client relationships. More
“The mid-sized, tightly-run media businesses are possibly better placed than others to gain market share in these times – our problems are smaller, and once managed, we are more agile in addressing our opportunities.” Universal Media Co. Publisher Janice Williams talks about the impact of COVID-19 on its business and Australia’s niche magazine publishing sector. More
Audience engagement expert Bibblio is shining a spotlight on the many multi-platform magazine publishers that are thriving via its “Vertical Heroes” series of interviews. Here, Bibblio Co-Founder Mads Holmen speaks with AFAR’s Director of Audience Development Anni Cuccinello about the importance of listening to your data, optimising for search and building loyalty. More
Australian music and entertainment publisher The Brag Media is implementing a micropayment option across its brands allowing readers the option to “shout its writers a coffee”. More
Audience engagement expert Bibblio is shining a spotlight on the many multi-platform magazine publishers that are thriving via its “Vertical Heroes” series of interviews. Here, Bibblio Co-Founder Rich Simmonds speaks with Chris Walsh, CEO and Founding Editor of the USA’s leading business news resource for the medical marijuana and retail cannabis industry, MJBiz Daily. More
The award-winning Kookie magazine is a pre-teen, girl-powered publication with a difference. It’s aiming to give girls aged 7 to 12+ a bigger, bolder sense of their place in the world – replacing content about pop culture and looking pretty, with tips on environmental action, how to navigate friendships, inspiring creativity and more. Co-founder Nicky Shortridge talks about the editorial, design and sales elements that drive the magazine’s success. More
Audience engagement experts Bibblio are shining a spotlight on the many multi-platform magazine publishers that are thriving via its “Vertical Heroes” series of interviews. Here, Bibblio Co-Founder Mads Holmen speaks with Berlin-head quartered pv magazine, which also has an Australian base, about going beyond the press release in their news reporting, branching into events, and being willing to change strategy if something doesn’t work. More
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