Connecting your audience
Events are a great way for media brands to further build relationships with their audiences, fostering a sense of community that extends well beyond the printed page or computer screen.
The Targeted Media Services Network keeps track of key news and information impacting the Australian events industry, and resources relevant to B2C, B2B, virtual and in-person networking, conferences and exhibitions.
Interviews
Behind Momentum Media’s quick pivot to virtual events
“I personally think that there is a fresher, more edgy, more granular way to go about doing events.” Momentum Media Director Alex Whitlock explains how the company has pivoted quickly its in-person events to provide added value to its audience and clients since the COVID-19 pandemic. More
pv magazine: content marketing and events are our growth areas
Audience engagement experts Bibblio are shining a spotlight on the many multi-platform magazine publishers that are thriving via its “Vertical Heroes” series of interviews. Here, Bibblio Co-Founder Mads Holmen speaks with Berlin-head quartered pv magazine, which also has an Australian base, about going beyond the press release in their news reporting, branching into events, and being willing to change strategy if something doesn’t work. More
Yaffa Media launches new cycling event, a game-changer for audience engagement
Yaffa Media’s special interest title Bicycling Australia has launched a new cycling event, the Mudgee Classic. Publisher James Yaffa talks about how organising cycling events has been a “game changer” for the 25-year-old brand. More
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Case studies
COVID-19 – a positive innovation change accelerant
For most people, the word ‘COVID-19’ immediately evokes thoughts of change, writes Momentum Media’s Head of Engineering Blair Dods. Change we would never have imagined at the start of 2020 and that which has forced us to rethink how we operate strategically and how we deliver to our audiences. More
How a diversified business and move to solutions-selling is helping Aspermont navigate COVID-19
“The challenges of today’s disrupted working environment also present us opportunities to provide extra customer services,” Aspermont Managing Director Alex Kent has told shareholders while outlining the impact of COVID-19 on its business. More
Mumbrella monetises event content archive
Mumbrella has launched Mumbrella Pro, a new subscription service providing digital access to presentations, case studies, audio and video material from its range of events. More
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Inspiration
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