Gerry Little appointed National Advertising Manager of Umco bike brands

Gerry Little has been appointed as National Advertising Manager – Total Moto Media Group, at Universal Media Co (Umco).

Gerry Little will market Umco’s bike brands including Dirt Action, Australian Road Rider and Ultimate Adventure Bike.

Little has more than 15 years’ experience providing marketing and advertising solutions, with the last 10 years heavily involved in the digital arena. 

Publishing Manager Marcus Hucker said the company is experiencing increasing demand for its range of bike category brands, and is thrilled to bring someone with Gerry’s experience and reputation into the business. 

Little is based out of Umco’s Sydney office.

Umco publishes 53 niche magazine brands including special interest and B2B titles, four of which are in the ‘bike’ niche. 

The publisher has made several high-profile hires in 2020, including a new advertising manager for its home brands, and a new deputy editor for its wellbeing titles.


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