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Green Press launch crowdfunding campaign for new hiking magazine

Prototype covers of the Walkers Journal.

Independent publisher Green Press, publisher of green magazine and Treadlie, has launched a crowdfunding campaign to pre-sell subscriptions for a new magazine.

Green Press founders Tom Bodycomb and Tamsin O’Neill are running $35,000 crowdfunding campaign to launch a quarterly print and digital hiking magazine called Walkers Journal. 

At the time of writing, the campaign has 284 supporters that have committed $15,825. The campaign has one month to go. Supporters can choose to pre-purchase the limited edition first issue or purchase a one or two-year subscription.

If the crowdfunding campaign is successful, the Walkers Journal website will be launched in February 2021, with the first print edition to be posted to subscribers in March 2021. 

A mock-up of a Walkers Journal spread.

The 64-page A5 Walkers Journal will produce content for people who are passionate about nature, exploration, food and architecture. It will feature walks along coasts, through mountains and in cities, and showcase some of the country’s iconic and lesser-known walks. 

The quarterly printed journal is planned to be printed on a high-quality matte, recycled stock. The intention is that print editions will be collectable, kept for future reference, and the right size to take on walks. 

Additional original content will be published via the journal’s website, e-news and social media. This content will include featured walks with long-form articles and photography, audio/visual walks presented by local personalities and everyday walkers and hundreds of regional walks from all over Australia.

Bodycomb and O’Neill launched green magazine in 2007, and following its success launched Treadlie in 2010. Green magazine focuses on sustainable architecture and landscape design, while Treadlie is dedicated to bike lovers. 

“We have walked throughout Australia’s spectacular regions for many of the travel articles published in each issue of green magazine. Having been inspired and learnt so much on these treks, we have decided it was timely to launch Walkers Journal to celebrate the wide variety of walks in our country, for adventurers of all levels,” the publishers said on the Walkers Journal Pozible page. 

Bodycomb and O’Neill plan to donate 1 per cent of the Walker Journal revenue to charity – supporting Bush Heritage Australia (an independent not-for-profit that buys and manages land to protect landscapes and native species) and Country Needs People (an ACNC registered charity and non-profit supporting boriginal and Torres Strait Islander sustainable management of land and sea).

Bodycomb and O’Neill said that money raised from the crowdfunding campaign will be used to: 

  • design and create a website to showcase walks across all of Australia’s regions
  • outsource the design of the print Walkers Journal
  • print the Journal on high quality, recycled stock at Melbourne-based printer Southern Impact
  • post the Journal (and any crowdfunding rewards) to subscribers. 

To support the Walkers Journal publication or view a breakdown of the production expenses, visit the crowdfunding campaign here

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