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Hey Gents rebrands to Softer Volumes

Hey Gents broadens readership, rebrands to Softer Volumes and plans print edition

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Men’s style digital publication Hey Gents has been rebranded to Softer Volumes, with plans to launch a print publication later in the year.

The Hey Gents team said that the publication has been rebranded to Softer Volumes to reflect the evolution of the brand’s readership that now includes a closer balance of men and women. 

In a statement on the publication’s website, the team said: “After extensive consideration, we decided the publication’s name should embrace our entire audience, rather than address only part. Softer Volumes echoes the calm and understated nature of the brand we’ve developed and better represents the community we’ve built.”

Softer Volumes new website design

The digital publication explores contemporary design and travel experiences, showcasing inspiring spaces, destinations and objects, and the creatives behind the designs. It appeals to an audience that appreciates “quality over quantity and a balanced lifestyle”. 

The rebranded website has a new design and two new features – a Hotel Guide and an e-commerce Object Gallery. 

Softer Volumes Hotel Guide
Softer Volumes e-commerce Object Gallery

The team said “These exciting new sections sit alongside our editorial offering and feature handpicked product and travel recommendations from our team. We’ll be sharing more about our unique online platform in the coming days, and we very much look forward to introducing Softer Volumes in print later this year.” 

Softer Volumes monetises its platform through tailored native content across its website and social media, partnering with brands that are authentic, have integrity and are aesthetically compatible with their platform. 

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