In news that is both publishing news and useful to SME publishing companies, Momentum Media has launched a new free virtual event for SME business owners to help navigate the economic challenges of COVID-19.
Momentum has launched MyBusiness Week off the back of its MyBusiness online platform, which provides insights, motivation, professional development, training and information to SMEs to help build better businesses. It provides daily news, live web streams, podcasts, a knowledge centre, and the MyBusiness Awards.
The brand began in the 1990s, with Momentum Media acquiring it in 2016. Momentum said that the acquisition represented “the culmination of a strategic plan to enter the SME market…serving SMEs in the good times and bad, with timely and accurate analysis of the issues impacting the Australian economy.”
The MyBusiness Week live conference will be held over three and a half days, bringing together decision makers, dignitaries, business owners and mental health advocates to discuss tools and strategies for SME’s to navigate the economic challenges brought about by the COVID-19 pandemic.
Momentum Media said that the decision to create the free event came after its MyBusiness team recognised that the immensity of information available about getting back on track after COVID-19 could be overwhelming for business owners.
“Our unique, live-broadcast event has been designed specifically to give our small-to-medium business owners direct access to decision makers and dignitaries that have been part of Australia’s COVID-19 economic response since the beginning,” said Maja Garaca Djurdjevic, Editor of MyBusiness.
“At the same time, we want to equip our business owners with the right skills to continue to fight this fight, which is probably the biggest they’ve dealt with in their lifetimes.”
Momentum quickly pivoted to provide virtual events after the COVID-19 pandemic sent Australia into lockdown earlier this year. In June, Director Alex Whitlock told TMSN, “I personally think there is a fresher, more edgy, more granular way to go about doing events.”
MyBusiness Week will include 20 expert-led sessions, keynote addresses by government officials – including Small Business Minister Michaelia Cash, panel discussions, product solution demos, networking opportunities and one-on-one conversations with product and service providers.
Other keynote speakers include ATO’s Chief Tax Counsel Kirstin Fish; President and CEO of the International Council for Small Business, Ayman El Tarabishy; Fair Work Ombudsman Sandra Parker; NSW Small Business Minister Damien Tudehope, and more.
Topics covered will include an overview of the ongoing relief assistance and support during the coronavirus pandemic, how to approach post-stimulus cash flow management and business continuity planning, best mental health practices, and much, much more.
At the time of writing, 3,000 people had registered to be a part of the event.
The event will be held between 29 September and 1 October to coincide with the end of the initial six-month JobKeeper period and the commencement of the next phase of the wage subsidy measure.
To find out more and register for this event, visit the MyBusiness Week website.
To read more about Momentum Media’s approach to its audience and clients, read this interview with Alex Whitlock about the company’s approach to change and how it articulates value.