Prime Creative Media will incorporate its recently acquired Delivery magazine into Prime Mover magazine.
Prime Creative Media said that Prime Mover magazine has historically covered last-mile delivery, and been an important resource for fleet buyers. The incorporation of Delivery magazine into the publication will further extend its coverage of the increasingly important light commercial vehicle market.
“The events of this year have seen a huge surge in demand in the light commercial vehicle market. By incorporating these two publications, we will be able to support the growth of this industry with a strong multi-platform offering,” said CEO John Murphy.
The incorporation of the publication will be overseen by current Editor William Craske.
“Providing strong technology and performance reviews of light commercial vehicles is an important part of supporting this critical industry,” said Craske. “A strong logistics and delivery system is now, more than ever, crucial in the world of supply chains and we look forward to supporting this important sector.”
Prime Creative Media acquired Delivery magazine from Motoring Matters in November 2020, assisted by Media Titles consultant John Blondin. Prime Creative Media acquired PowerTorque magazine at the same time.
In December 2020, Prime Creative Media announced that it would merge its existing Diesel title with the PowerTorque brand.
At the time Murphy said that the merger would increase the reach of the new brand.
Long-standing Editor of Diesel magazine Tim Giles will continue as Editor of the consolidated titles.
“With the acquisition of PowerTorque, this is a great opportunity to move to a magazine name which is going to remain relevant in the future,” said Giles. “We will retain our strong independent stance that has kept Diesel, magazine and website, at the forefront of technological development, industry analysis and comment, as well as bringing our readers stories of operators on the front line.”
Prime Creative Media’s other transport and logistic titles include Big Rigs, MHD and Trailer.
With offices in both Melbourne and Sydney, Prime Creative Media produces more than 27 mastheads, 80+ digital platforms, and dozens of industry events.