Media business resources

News, research and practical advice to drive efficiency, product development and the profitability of your targeted media brand.

Lyndsie Clark, TMSN Founder and Editor

Building a sustainable media brand

John Blondin, Media Titles Principal and TMSN contributor

It can be hard to find the right news and data to inform your business decisions. As a group of trusted media service providers, our job is to keep our fingers on the pulse of the latest developments in publishing.

Here, the Targeted Media Services Network has carefully curated information specific to building a profitable Australian print and digital media brand – across revenue strategies, subscription management, relevant Australian business grants, plus interviews with Australian media brands about their publishing practices. 


News and research for growth


10 publishing podcasts packed with tips to boost your business

Podcasts are a great way to learn new information on the go, whether diving deep into an interview with a leading expert or devouring bite-sized advice that inspires action. While we haven’t come across a podcast dedicated to magazine publishing, we’ve compiled a list of others that cut across key aspects of running a publishing business. More

Budgeting for media businesses is exciting

7 tips for building an accurate media business budget

It’s official. We’ve approached the most exciting time of year. The start of the 2022 financial year is just around the corner, which means…it’s budgeting time. Can I get a “hell, yeah!”? To celebrate, here are 7 tips for crafting a well-balanced, accurate budget that ensures the sustainability of your media business. More

Get more from your magazine with digital publishing

Get more from your magazine with digital publishing

There’s no denying print publishing has experienced its challenges over the past few years, and the path has been paved for digital experiences that connect your publication to a broader audience. Digital publishing – once a technical nightmare filled with expensive software solutions and the need for a hefty investment – is now more accessible More

Ask these 29 questions to improve your media brand in 2021

Ask these 29 questions to improve your media brand in 2021

The end of the year is about rest and relaxation. But it’s also a good time for reflection. Take some time out from the day-to-day of your business can give you the space you need to think more objectively about what works and what doesn’t. Here are a few questions to get the cogs turning. More


Reader revenue

Is your customer journey set up to create loyal subscribers?

When we talk about creating loyal subscribers, we often jump straight to customer acquisition strategies, tech advancements or sophisticated software. But for Alan Leech, the founder of crmSubscribe, the starting point is your customers’ journey and your touchpoints with them. More



Momentum Media Alex Whitlock

Q&A with Alex Whitlock, Director, Momentum Media

“Our short term goal never changes. Internally for us, it is to challenge, to question, to explore, to seek innovation, never to view one particular line of communication as being the one that will endure forever.” Momentum Media Director Alex Whitlock explains the company’s approach to change and how it articulated the value of niche media to its clients. More

Q&A with John Murphy, CEO, Prime Creative Media

“B2B done well has historically focused on supporting industries and companies. It’s been our guiding purpose at Prime Creative Media, and as a result our commercial model is remaining strong, even in these tough times.” Prime Creative Media CEO John Murphy explains why the B2B publishing industry will emerge from the COVID-19 pandemic stronger than ever before. More

Executive Media

Q&A with Mike Haratsis, Director, Executive Media

“During this crisis, we’ve seen how important B2B magazines really are so that organisations are able to communicate with their members during such a critical time.” Executive Media Director Mike Haratsis talks about how the publishing house is navigating the impacts of the COVID-19 pandemic. More

Annie Ferguson talks Great Southern Press client relationships

Q&A with Annie Ferguson, Great Southern Press, CEO

“Our strength as a business has always been our relationships with our customers, and our thorough understanding of their businesses, their challenges, and their goals for growth.” Great Southern Press CEO Annie Ferguson talks about the impact of COVID-19 on its business and client relationships. More

Q&A with Janice Williams, Universal Media Co, Publisher

“The mid-sized, tightly-run media businesses are possibly better placed than others to gain market share in these times – our problems are smaller, and once managed, we are more agile in addressing our opportunities.” Universal Media Co. Publisher Janice Williams talks about the impact of COVID-19 on its business and Australia’s niche magazine publishing sector. More

Prime Creative Media COO Zelda Tupicoff.

PCM appoints new COO and is looking to hire more talent

Australia’s largest B2B publisher Prime Creative Media (PCM) is continuing its steep growth trajectory, and is seeking talented staff to bolster its operations. Newly appointed Chief Operating Officer Zelda Tupicoff spoke with TMSN about her career growth since joining PCM as a Business Development Manager in July 2018. More


Case studies