Media business resources

News, research and practical advice to drive efficiency, product development and the profitability of your targeted media brand.
Lyndsie Clark, TMSN Founder and Editor

Building a sustainable media brand

John Blondin, Media Titles Principal and TMSN contributor

It can be hard to find the right news and data to inform your business decisions. As a group of trusted media service providers, our job is to keep our fingers on the pulse of the latest developments in publishing.

Here, the Targeted Media Services Network has carefully curated information specific to building a profitable Australian print and digital media brand – across revenue strategies, subscription management, relevant Australian business grants, plus interviews with Australian media brands about their publishing practices. 

Strategy

News and research for growth

Get more from your magazine with digital publishing

Get more from your magazine with digital publishing

There’s no denying print publishing has experienced its challenges over the past few years, and the path has been paved for digital experiences that connect your publication to a broader audience. Digital publishing – once a technical nightmare filled with expensive software solutions and the need for a hefty investment – is now more accessible More

Ask these 29 questions to improve your media brand in 2021

Ask these 29 questions to improve your media brand in 2021

The end of the year is about rest and relaxation. But it’s also a good time for reflection. Take some time out from the day-to-day of your business can give you the space you need to think more objectively about what works and what doesn’t. Here are a few questions to get the cogs turning. More

How to revitalise your media brand in a shifting market

There may not be a more well-known person in Australia’s niche media space than media consultant John Blondin. He’s helped many niche publishers realise the full value of their media brands. Here, he talks to TMSN about how to build equity in a media asset. More

Audience

Reader revenue

UK digital publishers' revenue bounces back

Digital advertising and subscriptions bounce back: Digital Publishers Revenue Index

“It’s very positive to see the bounce-back in advertising display revenue to go alongside the positive growth in subscriptions that publishers have been able to deliver across the last 12-months.” The latest UK Digital Publishers’ Revenue Index shows a 44 per cent increase in subscription revenue and 16.8 per cent growth in display advertising during the final quarter of 2020CY. More

Get more from your magazine with digital publishing

Get more from your magazine with digital publishing

There’s no denying print publishing has experienced its challenges over the past few years, and the path has been paved for digital experiences that connect your publication to a broader audience. Digital publishing – once a technical nightmare filled with expensive software solutions and the need for a hefty investment – is now more accessible More

Experience

Interviews

Why we should be talking about the transformation of publishing, not its decline

The closure of News Corp print titles, and the subsequent closure of many of Bauer Media’s titles after its sale to a private equity firm, has left some in Australia’s media industry claiming that publishing is dead. TMSN speaks with media consultant John Blondin about why the current market presents opportunities for the publishers that understand the economic environment and how it impacts their business. More

How to revitalise your media brand in a shifting market

There may not be a more well-known person in Australia’s niche media space than media consultant John Blondin. He’s helped many niche publishers realise the full value of their media brands. Here, he talks to TMSN about how to build equity in a media asset. More

Q&A with Rob Gallagher, CEO, Emprise Group

“What do publishers do really well? They produce amazing content on a subject that they’re experts at. And that’s not where the priorities have been for a lot of businesses over the last few years. The investment isn’t going into the content production it’s going into the platform.” Emprise Group Holdings CEO Rob Gallagher gets to the bottom of how the publishing industry needs to change to be successful into the future. More

Momentum Media Alex Whitlock

Q&A with Alex Whitlock, Director, Momentum Media

“Our short term goal never changes. Internally for us, it is to challenge, to question, to explore, to seek innovation, never to view one particular line of communication as being the one that will endure forever.” Momentum Media Director Alex Whitlock explains the company’s approach to change and how it articulated the value of niche media to its clients. More

Q&A with John Murphy, CEO, Prime Creative Media

“B2B done well has historically focused on supporting industries and companies. It’s been our guiding purpose at Prime Creative Media, and as a result our commercial model is remaining strong, even in these tough times.” Prime Creative Media CEO John Murphy explains why the B2B publishing industry will emerge from the COVID-19 pandemic stronger than ever before. More

Executive Media

Q&A with Mike Haratsis, Director, Executive Media

“During this crisis, we’ve seen how important B2B magazines really are so that organisations are able to communicate with their members during such a critical time.” Executive Media Director Mike Haratsis talks about how the publishing house is navigating the impacts of the COVID-19 pandemic. More

Experience

Case studies

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