It can be hard to find the right news and data to inform your business decisions. As a group of trusted media service providers, our job is to keep our fingers on the pulse of the latest developments in publishing.
Here, the Targeted Media Services Network has carefully curated information specific to building a profitable Australian print and digital media brand – across revenue strategies, subscription management, relevant Australian business grants, plus interviews with Australian media brands about their publishing practices.
Digital disruption, the democratisation of content, advertisers requiring more diverse media sources – PwC’s 2021 Australian Entertainment & Media Outlook is a dream for targeted media brands. More
Podcasts are a great way to learn new information on the go, whether diving deep into an interview with a leading expert or devouring bite-sized advice that inspires action. While we haven’t come across a podcast dedicated to magazine publishing, we’ve compiled a list of others that cut across key aspects of running a publishing business. More
It’s official. We’ve approached the most exciting time of year. The start of the 2022 financial year is just around the corner, which means…it’s budgeting time. Can I get a “hell, yeah!”? To celebrate, here are 7 tips for crafting a well-balanced, accurate budget that ensures the sustainability of your media business. More
There’s no denying print publishing has experienced its challenges over the past few years, and the path has been paved for digital experiences that connect your publication to a broader audience. Digital publishing – once a technical nightmare filled with expensive software solutions and the need for a hefty investment – is now more accessible More
Digital publishers have made a “dynamic shift” to prioritise advertising revenue growth, the latest report from the UK’s Association of Online Publishers (AOP) and Deloitte has found. More
Multi-skilled editorial teams, niche as mainstream, new digital formats, audience-driven product development, and Substack newsletters morphing into magazines. These are some of the predictions media experts have slated for 2021. More
More than half of B2B print media editors feel that the COVID-19 pandemic has hastened their move toward digital content, but the majority plan to keep their print magazine for the foreseeable future, according to an international survey of B2B magazine editors. More
The end of the year is about rest and relaxation. But it’s also a good time for reflection. Take some time out from the day-to-day of your business can give you the space you need to think more objectively about what works and what doesn’t. Here are a few questions to get the cogs turning. More
The Targeted Media Services Network has partnered with New York-based PurpleGray Consulting to deliver a 14-week online workshop for Australian publishers to transform and streamline editorial workflow, boost audience engagement, and track and measure success. More
PwC Australia’s Australian Entertainment & Media Outlook 2020-2024 may include a fairly bleak outlook for consumer magazines, but it also includes some very good insights for those willing to innovate and diversify. Here are the key takeaways for Australian magazine publishers. More
Growing your subscriber database is one of the most important things you can do as a publisher. Here’s four common mistakes to avoid. More
When we talk about creating loyal subscribers, we often jump straight to customer acquisition strategies, tech advancements or sophisticated software. But for Alan Leech, the founder of crmSubscribe, the starting point is your customers’ journey and your touchpoints with them. More
The digital space is getting noisier by the day, making it harder than ever to get in front of new subscribers. So, while the challenge calls for innovation, the key is understanding how to make the tech work for your publication and your audience. More
2021 has seen the largest number of new magazines listed on iSubscribe in the past three years, iSubscribe has said in its 2021 half-yearly subscription snapshot, with 57 new titles listed. More
Younger “digital subscription native” Australians are more likely to pay for digital subscriptions if news and magazine brands leverage social media, provide quality, trusted content, and achieve the right balance behind and in front of paywalls. More
Looking for solid evidence that the magazine market is experiencing a resurgence? Look no further than isubscribe’s recent sales data. More
Having a healthy list of subscribers and a robust system to manage them is the key to growing your publication. But are you scared stiff of moving your data to a new system? More
“Our short term goal never changes. Internally for us, it is to challenge, to question, to explore, to seek innovation, never to view one particular line of communication as being the one that will endure forever.” Momentum Media Director Alex Whitlock explains the company’s approach to change and how it articulated the value of niche media to its clients. More
“B2B done well has historically focused on supporting industries and companies. It’s been our guiding purpose at Prime Creative Media, and as a result our commercial model is remaining strong, even in these tough times.” Prime Creative Media CEO John Murphy explains why the B2B publishing industry will emerge from the COVID-19 pandemic stronger than ever before. More
“During this crisis, we’ve seen how important B2B magazines really are so that organisations are able to communicate with their members during such a critical time.” Executive Media Director Mike Haratsis talks about how the publishing house is navigating the impacts of the COVID-19 pandemic. More
“Our strength as a business has always been our relationships with our customers, and our thorough understanding of their businesses, their challenges, and their goals for growth.” Great Southern Press CEO Annie Ferguson talks about the impact of COVID-19 on its business and client relationships. More
“The mid-sized, tightly-run media businesses are possibly better placed than others to gain market share in these times – our problems are smaller, and once managed, we are more agile in addressing our opportunities.” Universal Media Co. Publisher Janice Williams talks about the impact of COVID-19 on its business and Australia’s niche magazine publishing sector. More
Australia’s largest B2B publisher Prime Creative Media (PCM) is continuing its steep growth trajectory, and is seeking talented staff to bolster its operations. Newly appointed Chief Operating Officer Zelda Tupicoff spoke with TMSN about her career growth since joining PCM as a Business Development Manager in July 2018. More
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