SEO
for publishers
content-based seo strategies to
grow your audience
SEO
content-based seo strategies to
Affordable SEO strategies for magazine publishers
You’re more than halfway there. As a magazine publisher, you are a content-generating machine. But you might not have the time or the in-house expertise to optimise your magazine and digital content for SEO.
That’s ok. It can be confusing and time consuming. But SEO is important – done correctly, it can drive the right people to your website, growing your e-newsletter and magazine subscribers while delivering better digital results to your advertising clients.
Don’t have a strategy to upload your magazine content to your website? Let’s work on one that maintains top value for your existing magazine subscribers, while attracting a wider audience.
My approach to SEO for publishers
I believe that the number one goal of SEO is to attract the right traffic (not the most traffic).
My background is across editorial and media sales. It’s a fairly unique combination. It means that I can deliver SEO strategy and copy that meets your target audience’s needs and your commercial goals (without being too salesy).
I focus on content-based SEO strategies – the way your content is structured and how to squeeze the most SEO juice out of all the written elements on your website. I’ll work with you to develop strategies that complement your existing digital strategies and business objectives.
Let’s boost your engagement, reduce your bounce rate, and achieve metrics that drive more subscriptions and happy clients.
How we can work together
SEO audit and keyword research
A health check on your website’s search performance and recommendations for future content development.
Content mapping
A killer content plan to engage your target audience.
Magazine edition SEO
Optimise your magazine articles to drive the right audience to your website.
SEO audit and keyword research
Included:
- An audit of your website’s current SEO performance (content structure, backlinks and keyword rankings)
- A competitor analysis of your website against up to three of your competitors
- Comprehensive keyword gap analysis, research and recommendations, including keyword mapping for the static pages on your website (about, subscribe, sales-related etc.)
- Recommendations for future content development
- Recommendations for optimising your existing website content for SEO
- A reporting template for you to track content performance over time.
I’ll leave you with the documentation you need to act as a guide for your content generation and website updates into the future.
Content mapping
Included:
- An audit of your website’s current keyword rankings
- Review, analysis and recommendations based on up to 10 keywords that you’ve identified as being important for your brand
- Comprehensive keyword gap analysis, research and recommendations
- A competitor analysis of your website’s keyword rankings against up to three of your competitors
- Create a comprehensive content idea bank that resonates with your audience and drives traffic and brand awareness
- Metrics to plan and prioritise your content ideas to deliver the best results for your brand
- A reporting template for you to track content performance over time.
I’ll leave you with the documentation you need to act as a guide for your content generation and website updates into the future.
Magazine edition SEO
Included:
- Build a strategy unique to your needs around uploading your magazine content as individual articles on your website, e.g. grow your website traffic, convert your digital audience to subscribers, etc.
- Optimise your magazine content for top online performance using keyword research
- Link building/outreach strategies
- A reporting template for you to track content performance over time.
I’ll leave you with the documentation you need to act as a guide for your content generation and website updates into the future.
Frequently Asked Questions
Most frequent questions and answers
What is SEO?
Search engine optimisation or SEO helps to attract the right audience to your website by improving your website’s visibility in relevant search results. The higher you rank in search results, the more likely your target audience is to click through to your website.
The SEO process involves technical aspects and content-related aspects. The technical elements of SEO include the speed of your website and how easy your website is for search engines to crawl (or make sense of). Content-related aspects include how content is structured on your website and the keywords you use to attract your audience.
What is SEO copywriting?
Copywriting refers to the marketing copy on your website that is used to attract your target audience. SEO copywriting refers to strategic marketing copy that includes relevant keywords to boost your search rankings and be found by the right audience.
Good SEO copywriting starts with a well-researched keyword strategy that takes into account keyword search volume, the importance or relevance of the keywords to your business, how competitive each keyword is and your ability to achieve a top ranking based on your website’s domain authority and backlinks.
What is an SEO audit?
An SEO audit gives you a ‘health check’ for your website. It reviews how your website is performing in search results and highlights areas for improvement. SEO audits cover technical and structural aspects, user experience, content gaps and opportunities. SEO audits can also compare your performance to competitors of your choice.
An SEO audit will provide you with an itemised list of tasks or actions to take to improve your SEO results.
Should I consider SEO when publishing articles and evergreen content to my publication’s website?
Yes, content-related SEO and strategic keyword research should be undertaken when publishing evergreen content to your website. This helps to attract more of your target audience to your articles, which increases your brand awareness and the chance of converting readers into subscribers. It also provides a better service to any advertising clients that you may have on your website.
It’s worth noting that SEO is not a set and forget process. Once you have a keyword strategy in place, it’s best to track your search result performance over time and make adjustments as necessarily. You may find that you can make small tweaks or updates to your evergreen content to improve their performance over time.
Can I ‘set and forget’ my SEO strategy once I’ve worked with you?
No. It’s important to track your SEO and keyword strategy over time. This will help you maintain your results, and give you insight into how you can improve further. If you are tight on time, I can provide a regular SEO audit and keyword tracking service. Otherwise, I can provide you with the templates and documentation to track this yourself.
What does keyword research involve?
A well-researched keyword strategy takes into account keyword search volume, searcher intent, the importance or relevance of the keywords to your business, how competitive each keyword is and your ability to achieve a top ranking based on your website’s domain authority and backlinks.
Successful keyword strategies map keywords to different pages or evergreen articles on your website, with each keyword or phrase (long-tail keyword) focusing on a different type of searcher intent.
Searcher intent refers to the goal of your audience when typing a search query. Searcher intent is commonly characterised as Informational, Investigational, Transactional and Navigational.
Why do I need to consider SEO for my print magazine?
Your approach to SEO depends on the type of magazine publisher you are.
If you are a consumer magazine or a magazine publisher whose main source of revenue is subscriptions, an SEO strategy around uploading magazine articles to your website should focus on providing just enough content and value to generate brand awareness and subscription conversions.
If you are a B2B or regional/local publisher whose main source of revenue is advertising or sponsored content, an SEO strategy should focus on continuing to drive as much relevant traffic as possible to your content (including sponsored or advertorial) to deliver maximum results to your clients.
It’s important to note: your articles should be written with your audience and method of delivery in mind. Articles published in your print magazine should be written based on how the article will be received in print form. Magazine articles to be published individually on your website should be adapted to improve SEO and based on how your audience consumes your web content.
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