Sales
The future of media: partnerships, not real estate
Prime Creative Media COO Zelda Tupicoff outlines the difference between partnering with your clients to grow their company vs transactional media sales.
Marketing
How a B2B publisher has provided value to its audience and reaped the benefits five-fold
B2B publisher Prime Creative Media has published a report on Australian business sentiment across the industries that it serves, providing detailed and trusted information to its clients while gathering key insights about attitudes towards different types of B2B marketing.
Publisher news
How one Australian publisher is building business confidence in its advertisers
The COVID-19 pandemic has eroded business confidence across a range of sectors, globally. Australia’s business confidence hit its lowest point mid-May, two times below the 1990s recession level. Niche magazine publishers have an important role to play in rebuilding the business confidence within the
Marketing
3 B2C travel and sports publishers adapting to COVID-19
Three examples of Australian travel and sports publishers adapting their brands to remain relevant during the COVID-19 isolation restrictions.
Editorial
Readers tipping writers: ideas for micropayments on publishing websites
Australian music and entertainment publisher The Brag Media is implementing a micropayment option across its brands allowing readers the option to “shout its writers a coffee”.
Editorial
Texere's Fedra Pavlou: our solid line between content and ads
Audience engagement expert Bibblio is shining a spotlight on the many multi-platform magazine publishers that are thriving via its “Vertical Heroes” series of interviews. Here, Bibblio Co-Founder Mads Holmen speaks with US and UK based scientific and medical publisher Texere Publishing about the imp
Publisher news
Aspermont outlines transformation from print magazine publisher to premium digital subscriptions, and next steps
ASX-listed B2B publisher Aspermont is continuing its transformation from a traditional print publisher to a provider of premium digital subscriptions and end-to-end marketing services, detailing the process and its next steps in its FY19 results presentation.
Editorial
What publishers can learn from Humans of New York
You’d be hard pressed to find someone who wasn’t familiar with the Humans of New York (HONY) photoblog. Over 18 million people worldwide like the Facebook page, and 8.7 million people follow the Instagram profile. So what is it that niche publishers can learn from the success of the HONY blog?
Publisher news
Specialty magazine proves loyal audience can drive print revenue growth
The “demise of the print magazine industry” is “far from reality”, according to Australian special interest publisher Outdoor Sports Publishing, who claims that its Inside Golf magazine is bucking the downward trend and continues to secure a diverse mix of new clients while retaining long-term partn