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The future of media: partnerships, not real estate
Prime Creative Media COO Zelda Tupicoff outlines the difference between partnering with your clients to grow their company vs transactional media sales. More
How a B2B publisher has provided value to its audience and reaped the benefits five-fold
B2B publisher Prime Creative Media has published a report on Australian business sentiment across the industries that it serves, providing detailed and trusted information to its clients while gathering key insights about attitudes towards different types of B2B marketing. More
How one Australian publisher is building business confidence in its advertisers
The COVID-19 pandemic has eroded business confidence across a range of sectors, globally. Australia’s business confidence hit its lowest point mid-May, two times below the 1990s recession level. Niche magazine publishers have an important role to play in rebuilding the business confidence within the sectors that they serve. Here’s how one publisher is doing it. More
How a diversified business and move to solutions-selling is helping Aspermont navigate COVID-19
“The challenges of today’s disrupted working environment also present us opportunities to provide extra customer services,” Aspermont Managing Director Alex Kent has told shareholders while outlining the impact of COVID-19 on its business. More
The Shout launches marketplace to help liquor brands sell during COVID-19
Intermedia’s liquor industry title The Shout has launched a digital marketplace to help liquor brands and suppliers stay connected to retailers. More
OutVoice partners with The Brag Media to streamline freelancer payments
The Brag Media has partnered with OutVoice to pay its freelance writers and photographers across its five entertainment titles. More
Texere’s Fedra Pavlou: our solid line between content and ads
Audience engagement expert Bibblio is shining a spotlight on the many multi-platform magazine publishers that are thriving via its “Vertical Heroes” series of interviews. Here, Bibblio Co-Founder Mads Holmen speaks with US and UK based scientific and medical publisher Texere Publishing about the importance of team culture, standing out, and drawing clear lines between editorial content and advertising. More
Aspermont outlines transformation from print magazine publisher to premium digital subscriptions, and next steps
ASX-listed B2B publisher Aspermont is continuing its transformation from a traditional print publisher to a provider of premium digital subscriptions and end-to-end marketing services, detailing the process and its next steps in its FY19 results presentation. More
What publishers can learn from Humans of New York
You’d be hard pressed to find someone who wasn’t familiar with the Humans of New York (HONY) photoblog. Over 18 million people worldwide like the Facebook page, and 8.7 million people follow the Instagram profile. So what is it that niche publishers can learn from the success of the HONY blog? More
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