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Author: Bruna Rodwell

Bruna Rodwell

Bruna Rodwell has more 30 years’ experience in magazines and continues to specialise in circulation marketing, including both subscription and retail channels. From a start as Direct Marketing Manager at ACP Magazines, across all titles, to Pacific Publications, Conde Nast and FPC Magazines, Bruna has worked in all market categories. The focus has always been to ensure that circulation strategy is integrated with consumer advertising, editorial and advertising sales, to get the maximum impact for specific brands.For the last 15 years, Bruna has consulted to a range of smaller publishers and agencies, as well as working in loyalty marketing with at NRMA Motoring & Services and Woolworths Rewards.Current clients include: Cosmos, PIP Magazine, Graziher, Australian Golf Digest, Habitus, Indesign, Australasian Beekeeper, The Old Machinery Magazine, Vintage Trucks, and Winning.
Retaining customers with magazine subscriptions
Can subscriptions be the answer?
24 April 2020

With advertising being pulled from magazines and retail sales taking a bit of a hit due to the impact of COVID-19, subscriptions seem to be on everyone’s mind. More

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