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your audience
As a publisher, where does your value lie? It’s all in your audience.
The Targeted Media Services Network has curated the news, data and information you need to grow your digital and print subscriber base, analyse the right data and enhance engagement with your brand.
Latest marketing news
Latest
Is going back to the basics the secret to subscription success?
Tech advancements, market insights, and customer analytics mean more data than ever to inform a robust subscription strategy. But when the market begins to turn on its head, relying on the tried and tested basics of attracting, converting and retaining subscribers is key, according to crmSubscribe founder Alan Leech. More
Six techy ways to win new subscribers for your publication
The digital space is getting noisier by the day, making it harder than ever to get in front of new subscribers. So, while the challenge calls for innovation, the key is understanding how to make the tech work for your publication and your audience. More
A modern voice for the bush: Galah magazine
“People do want to use social media to find something and then dive deeper. And they’re prepared to pay for quality.” Galah magazine founder and editor Annabelle Hickson talks about how she’s leveraged Instagram to successfully launch a community and audience-driven print media brand. More
Strategy
Marketing tips and tricks
Is going back to the basics the secret to subscription success?
Staff writer 14 September 2022
Tech advancements, market insights, and customer analytics mean more data than ever to inform a robust subscription strategy. But when the market begins to turn on its head, relying on the tried and tested basics of attracting, converting and retaining subscribers is key, according to crmSubscribe founder Alan Leech. More
Six techy ways to win new subscribers for your publication
Staff writer 1 October 2021
The digital space is getting noisier by the day, making it harder than ever to get in front of new subscribers. So, while the challenge calls for innovation, the key is understanding how to make the tech work for your publication and your audience. More
How to create a renewal strategy and grow your subscriber base
Staff writer 3 June 2021
Getting more subscribers is a quick way to grow your readership, but make sure that you always look out for the subs you’ve already got. More
10 publishing podcasts packed with tips to boost your business
Lyndsie Clark 18 May 2021
Podcasts are a great way to learn new information on the go, whether diving deep into an interview with a leading expert or devouring bite-sized advice that inspires action. While we haven’t come across a podcast dedicated to magazine publishing, we’ve compiled a list of others that cut across key aspects of running a publishing business. More
Get more from your magazine with digital publishing
Staff writer 23 March 2021
There’s no denying print publishing has experienced its challenges over the past few years, and the path has been paved for digital experiences that connect your publication to a broader audience. Digital publishing – once a technical nightmare filled with expensive software solutions and the need for a hefty investment – is now more accessible More
Facebook news content is back, but publishers should still look to diversify traffic sources
Staff writer 24 February 2021
Facebook will reintroduce Australian news content on its platform following the Australian Government’s decision to introduce amendments to the News Media Bargaining Code to address Facebook’s concerns. More
Ask these 29 questions to improve your media brand in 2021
Lyndsie Clark 9 December 2020
The end of the year is about rest and relaxation. But it’s also a good time for reflection. Take some time out from the day-to-day of your business can give you the space you need to think more objectively about what works and what doesn’t. Here are a few questions to get the cogs turning. More
How to clean your email list to boost deliverability
Lyndsie Clark 8 December 2020
Be honest. How often do you clean your email list? As magazine publishers, we’re (usually) meticulous about making sure our magazine subscriber details are up-to-date. That’s a no brainer. There is a dollar figure associated with each magazine return. But do you treat your email lists with the same care? Spoiler alert: you should, and this is how to do it. More
Tools
Products and services
Six techy ways to win new subscribers for your publication
1 October 2021
Get more from your magazine with digital publishing
23 March 2021
How Realview is helping publishers earn revenue online
22 April 2020
Helpful data
Research and studies
HubSpot releases post-COVID-19 sales metric benchmarks
28 May 2020
CRM and marketing platform Hubspot has released data from its customer base of 70,000+ customers demonstrating how business metrics have shifted due to the impact of COVID-19. More
Survey reveals publishers’ stages of growth and key goals
13 May 2020
Mobile publishing platform Marfeel has surveyed 129 publishing executives worldwide to reveal the strategies and technology they plan to use to grow their audience and increase their revenue in 2020. More
isubscribe stats show niche B2C magazine subscriptions are selling better than ever
7 May 2020
The latest subscription sales statistics on isubscribe show that niche B2C magazines with targeted audiences are increasing their subscriptions year-on-year at a faster rate than many better-known mastheads. More
Here’s what Australians want to hear from brands right now: DDB
29 April 2020
The COVID-19 pandemic has left magazine publishers and their advertisers uncertain about how and when to communicate with their audiences. Advertising agency Doyle Dane Bernbach has surveyed over 1,000 Australians to provide some insight into what consumers want from brands right now, and how to get the messaging right. More
Media trust: AMAA surveyed 600 Australian marketers and agencies about digital trust concerns
11 December 2019
Ad fraud and non-human traffic remain the biggest concern for Australian digital marketers and agencies, according to the latest Media Trust Study. More
Magazine brands have strong online engagement: MPA report
16 September 2019
Magazines have strong connections with online users who are passionate about their content, according to new research analysis about online media undertaken by the US-based MPA – The Association of Magazine Media. More
Under 35s pose a problem for traditional news media, but is it an opportunity for magazine publishers?
4 September 2019
Gen Y and Gen Z no longer find traditional news media relevant or as dominant when it comes to news content, a new report from the Reuters Institute has found, with people under 35 stating that they are after news content and delivery that aligns itself more with the way multi-platform magazines deliver content. More
Curated news for targeted media brands
GamesHub launches as a sister publication to ArtsHub
6 October 2021
Bush Journal newsprint publication launches
6 October 2021
Experience
Interviews
Q&A with John Murphy, CEO, Prime Creative Media
Lyndsie Clark
“B2B done well has historically focused on supporting industries and companies. It’s been our guiding purpose at Prime Creative Media, and as a result our commercial model is remaining strong, even in these tough times.” Prime Creative Media CEO John Murphy explains why the B2B publishing industry will emerge from the COVID-19 pandemic stronger than ever before. More
New Scientist’s Jo Adams: data is the beating heart of our business
Mads Holmen, Founder, Bibblio
Audience engagement expert Bibblio is shining a spotlight on the many multi-platform magazine publishers that are thriving via its “Vertical Heroes” series of interviews. Here, Bibblio Co-Founder Mads Holmen speaks with New Scientist Marketing Director Jo Adams about subscription models, SEO visibility and their lab-like methodical processes for success. More
MJBiz Daily’s Chris Walsh: our laser-focus on B2B has served us well
Rich Simmonds, Bibblio Co-Founder
Audience engagement expert Bibblio is shining a spotlight on the many multi-platform magazine publishers that are thriving via its “Vertical Heroes” series of interviews. Here, Bibblio Co-Founder Rich Simmonds speaks with Chris Walsh, CEO and Founding Editor of the USA’s leading business news resource for the medical marijuana and retail cannabis industry, MJBiz Daily. More
Supporting niche publications: Australian Magazine Award nominations close soon
Lyndsie Clark
Nominations are closing soon for the 2019 Australian Magazine Awards (AMAs), organised by niche publication AdNews Australia. NPN spoke with AdNews Associate Publisher Nicola Riches about how the AMA’s have evolved and their focus on encouraging small publishers to get involved. More
Debate
Opinion
Simon Wilkie, Dean, Faculty of Business and Economics; Head of Monash Business School, Monash University 3 March 2021
Lyndsie Clark 19 February 2021
Dr Samir Husni, Director, Magazine Innovation Center, University of Mississippi 9 February 2021
Staff writer 1 February 2021
Michelle Levine, CEO, Roy Morgan 27 August 2019
Fiona Martin, University of Sydney 12 July 2019
Current
Latest Australian targeted Media news
12 ways to set your publication up for success in 2023
Is going back to the basics the secret to subscription success?
A flawed subscription sign-up journey can cost you customers, money and even damage your reputation
Is your customer journey set up to create loyal subscribers?
Aspermont appoints Ian Hart as Chief Content and Strategy Officer
Inspiration
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