Marketing resources

Dedicated marketing resources for targeted media brands with print and digital platforms.

Lyndsie Clark, TMSN Founder and Editor

Grow and engage
your audience

Bruna Rodwell, Circulation Marketing Consultant and TMSN contributor

As a publisher, where does your value lie? It’s all in your audience.

The Targeted Media Services Network has curated the news, data and information you need to grow your digital and print subscriber base, analyse the right data and enhance engagement with your brand.

Latest

A modern voice for the bush: Galah magazine

“People do want to use social media to find something and then dive deeper. And they’re prepared to pay for quality.” Galah magazine founder and editor Annabelle Hickson talks about how she’s leveraged Instagram to successfully launch a community and audience-driven print media brand. More

Strategy

Marketing tips and tricks

Waislitz and Catalano form ACM joint venture

Six techy ways to win new subscribers for your publication

The digital space is getting noisier by the day, making it harder than ever to get in front of new subscribers. So, while the challenge calls for innovation, the key is understanding how to make the tech work for your publication and your audience. More

podcast

10 publishing podcasts packed with tips to boost your business

Podcasts are a great way to learn new information on the go, whether diving deep into an interview with a leading expert or devouring bite-sized advice that inspires action. While we haven’t come across a podcast dedicated to magazine publishing, we’ve compiled a list of others that cut across key aspects of running a publishing business. More

Get more from your magazine with digital publishing

Get more from your magazine with digital publishing

There’s no denying print publishing has experienced its challenges over the past few years, and the path has been paved for digital experiences that connect your publication to a broader audience. Digital publishing – once a technical nightmare filled with expensive software solutions and the need for a hefty investment – is now more accessible More

Ask these 29 questions to improve your media brand in 2021

Ask these 29 questions to improve your media brand in 2021

The end of the year is about rest and relaxation. But it’s also a good time for reflection. Take some time out from the day-to-day of your business can give you the space you need to think more objectively about what works and what doesn’t. Here are a few questions to get the cogs turning. More

How to clean your email list to boost deliverability

Be honest. How often do you clean your email list? As magazine publishers, we’re (usually) meticulous about making sure our magazine subscriber details are up-to-date. That’s a no brainer. There is a dollar figure associated with each magazine return. But do you treat your email lists with the same care? Spoiler alert: you should, and this is how to do it. More

should you trade mark your media title or masthead

Do you need to trade mark your media title or masthead?

Do you need to register or trade mark your media title? The short answer is no, you don’t need to. But should you? Your brand may not be adequately protected if you don’t, leaving you open to imitation or misrepresentation. Let’s look at some basics of Australian trade mark and consumer law. More

Helpful data

Research and studies

What Australians want to hear from brands

Here’s what Australians want to hear from brands right now: DDB

The COVID-19 pandemic has left magazine publishers and their advertisers uncertain about how and when to communicate with their audiences. Advertising agency Doyle Dane Bernbach has surveyed over 1,000 Australians to provide some insight into what consumers want from brands right now, and how to get the messaging right. More

Experience

Interviews

Galah magazine

A modern voice for the bush: Galah magazine

“People do want to use social media to find something and then dive deeper. And they’re prepared to pay for quality.” Galah magazine founder and editor Annabelle Hickson talks about how she’s leveraged Instagram to successfully launch a community and audience-driven print media brand. More

Coasties magazine issue 2 cover

Coasties: launching a hyper-focused, community-first magazine

Coasties Magazine burst onto the scene in New South Wales’ Central Coast six months after Australia first experienced the impact of the COVID-19 pandemic, borne out of Founder Amy Nelmes-Bisset’s vision to create a marketing channel that encourages people in the region to support local businesses at a time when they needed it most. Here, Amy chats about why people thought she was crazy, the importance of knowing your audience, and a community-first approach. More

How to revitalise your media brand in a shifting market

There may not be a more well-known person in Australia’s niche media space than media consultant John Blondin. He’s helped many niche publishers realise the full value of their media brands. Here, he talks to TMSN about how to build equity in a media asset. More

Q&A with Cara Wagstaff, Associate Publisher, Signature Media

“While Australia was in lockdown, we used the time twofold: to ensure our product offerings are as strong as possible, and to talk to our clients to better understand their needs going forward. Now, as the travel market does begin to return, we’re in a strong position to deliver successful campaigns for our advertisers.” Signature Media Associate Publisher Cara Wagstaff talks about how the travel publisher has supported its readers and clients through the COVID-19 lockdown. More

Debate

Opinion