Grow and engage
your audience
As a publisher, where does your value lie? It’s all in your audience.
The Targeted Media Services Network has curated the news, data and information you need to grow your digital and print subscriber base, analyse the right data and enhance engagement with your brand.
Latest marketing news
Latest
COVID-19 pandemic increases Australian older generation digital use
Australia’s COVID-19 restrictions have led to more older Australians using digital communications, including social media apps, than ever before, according to new data. More
Get more from your magazine with digital publishing
There’s no denying print publishing has experienced its challenges over the past few years, and the path has been paved for digital experiences that connect your publication to a broader audience. Digital publishing – once a technical nightmare filled with expensive software solutions and the need for a hefty investment – is now more accessible More
The news media bargaining code could backfire if small media outlets aren’t protected: an economist explains
In this article, republished from The Conversation, Monash University’s Simon Wilkie explains why further measures need to be introduced to ensure the long-term future of Australia’s small news publishers. More
Strategy
Media sales tips and tricks
Get more from your magazine with digital publishing
Staff writer 23 March 2021
There’s no denying print publishing has experienced its challenges over the past few years, and the path has been paved for digital experiences that connect your publication to a broader audience. Digital publishing – once a technical nightmare filled with expensive software solutions and the need for a hefty investment – is now more accessible More
Facebook news content is back, but publishers should still look to diversify traffic sources
Staff writer 24 February 2021
Facebook will reintroduce Australian news content on its platform following the Australian Government’s decision to introduce amendments to the News Media Bargaining Code to address Facebook’s concerns. More
Ask these 29 questions to improve your media brand in 2021
Lyndsie Clark 9 December 2020
The end of the year is about rest and relaxation. But it’s also a good time for reflection. Take some time out from the day-to-day of your business can give you the space you need to think more objectively about what works and what doesn’t. Here are a few questions to get the cogs turning. More
How to clean your email list to boost deliverability
Lyndsie Clark 8 December 2020
Be honest. How often do you clean your email list? As magazine publishers, we’re (usually) meticulous about making sure our magazine subscriber details are up-to-date. That’s a no brainer. There is a dollar figure associated with each magazine return. But do you treat your email lists with the same care? Spoiler alert: you should, and this is how to do it. More
Do you need to trade mark your media title or masthead?
Lyndsie Clark 5 November 2020
Do you need to register or trade mark your media title? The short answer is no, you don’t need to. But should you? Your brand may not be adequately protected if you don’t, leaving you open to imitation or misrepresentation. Let’s look at some basics of Australian trade mark and consumer law. More
Print power, right on!
Diana Landau, Content Wrangler, Niche Media HQ 30 October 2020
It’s the difference between being constantly inundated with messaging vs choosing what to consume and when. Imagine a reader experience with no annoying pop-ups, frozen downloads or swiping to nowhere. More
Improve email deliverability by focusing on your sender name
Tim D'Avis 21 August 2020
What’s in a name? When it’s in your Inbox, a lot. Second Street Director of Email Success Tim D’Avis explains why we should think about our email sender name as carefully as we think about subject lines to improve email deliverability and open rates. More
Publishers can now analyse search traffic from Google News tab
Staff writer 23 July 2020
Google Search Console has been updated with a new filter to identify web traffic acquired from the Google News search tab. More
Tools
Products and services
Get more from your magazine with digital publishing
23 March 2021
How Realview is helping publishers earn revenue online
22 April 2020
Helpful data
Research and studies
HubSpot releases post-COVID-19 sales metric benchmarks
28 May 2020
CRM and marketing platform Hubspot has released data from its customer base of 70,000+ customers demonstrating how business metrics have shifted due to the impact of COVID-19. More
Survey reveals publishers’ stages of growth and key goals
13 May 2020
Mobile publishing platform Marfeel has surveyed 129 publishing executives worldwide to reveal the strategies and technology they plan to use to grow their audience and increase their revenue in 2020. More
isubscribe stats show niche B2C magazine subscriptions are selling better than ever
7 May 2020
The latest subscription sales statistics on isubscribe show that niche B2C magazines with targeted audiences are increasing their subscriptions year-on-year at a faster rate than many better-known mastheads. More
Here’s what Australians want to hear from brands right now: DDB
29 April 2020
The COVID-19 pandemic has left magazine publishers and their advertisers uncertain about how and when to communicate with their audiences. Advertising agency Doyle Dane Bernbach has surveyed over 1,000 Australians to provide some insight into what consumers want from brands right now, and how to get the messaging right. More
Media trust: AMAA surveyed 600 Australian marketers and agencies about digital trust concerns
11 December 2019
Ad fraud and non-human traffic remain the biggest concern for Australian digital marketers and agencies, according to the latest Media Trust Study. More
Magazine brands have strong online engagement: MPA report
16 September 2019
Magazines have strong connections with online users who are passionate about their content, according to new research analysis about online media undertaken by the US-based MPA – The Association of Magazine Media. More
Under 35s pose a problem for traditional news media, but is it an opportunity for magazine publishers?
4 September 2019
Gen Y and Gen Z no longer find traditional news media relevant or as dominant when it comes to news content, a new report from the Reuters Institute has found, with people under 35 stating that they are after news content and delivery that aligns itself more with the way multi-platform magazines deliver content. More
Curated news for targeted media brands
Prevention magazine celebrates 100 issues
3 May 2021
Behind Cannabiz’s new membership model: 1,000 true fans
29 April 2021
Experience
Interviews
Coasties: launching a hyper-focused, community-first magazine
Lyndsie Clark
Coasties Magazine burst onto the scene in New South Wales’ Central Coast six months after Australia first experienced the impact of the COVID-19 pandemic, borne out of Founder Amy Nelmes-Bisset’s vision to create a marketing channel that encourages people in the region to support local businesses at a time when they needed it most. Here, Amy chats about why people thought she was crazy, the importance of knowing your audience, and a community-first approach. More
Travel Radar’s Luke Willmoth: we’re building engagement for our mobile user majority
Rich Simmonds, Bibblio Co-Founder
Audience engagement expert Bibblio is shining a spotlight on the many multi-platform magazine publishers that are thriving via its “Vertical Heroes” series of interviews. Here, Bibblio Co-Founder Rich Simmonds speaks with Travel Radar about developing an engaged audience and thinking ‘mobile-first’. More
Using print aesthetics to drive the digital experience: Retromotive magazine
Lyndsie Clark
Australian classic car magazine Retromotive publishes engaging, insightful stories and emotive imagery that can be enjoyed by anyone, whether a car lover or not. Here, Publisher Nathan Duff talks about the path to creating a digital platform for the brand that mirrors the print experience. More
Pip magazine Founder Robyn Rosenfeldt on building a sustainable, multi-platform brand
Lyndsie Clark
Permaculture title Pip magazine is a print success story to come out of 2020. Founder and Publisher Robyn Rosenfeldt explains how Pip’s strong online presence helped to triple magazine sales over Australia’s COVID-19 lockdown period, paving the way for the magazine to increase its print editions. More
How to revitalise your media brand in a shifting market
Lyndsie Clark
There may not be a more well-known person in Australia’s niche media space than media consultant John Blondin. He’s helped many niche publishers realise the full value of their media brands. Here, he talks to TMSN about how to build equity in a media asset. More
Cannabiz: breaking the B2B publishing model
Lyndsie Clark
Cannabiz founders Martin Lane and KimMcKay explain how they’re breaking the B2B publishing model to address the challenges of Australia’s fledgling legal cannabis industry. More
Q&A with Cara Wagstaff, Associate Publisher, Signature Media
Lyndsie Clark
“While Australia was in lockdown, we used the time twofold: to ensure our product offerings are as strong as possible, and to talk to our clients to better understand their needs going forward. Now, as the travel market does begin to return, we’re in a strong position to deliver successful campaigns for our advertisers.” Signature Media Associate Publisher Cara Wagstaff talks about how the travel publisher has supported its readers and clients through the COVID-19 lockdown. More
Q&A with John Murphy, CEO, Prime Creative Media
Lyndsie Clark
“B2B done well has historically focused on supporting industries and companies. It’s been our guiding purpose at Prime Creative Media, and as a result our commercial model is remaining strong, even in these tough times.” Prime Creative Media CEO John Murphy explains why the B2B publishing industry will emerge from the COVID-19 pandemic stronger than ever before. More
Debate
Opinion
Simon Wilkie, Dean, Faculty of Business and Economics; Head of Monash Business School, Monash University 3 March 2021
Lyndsie Clark 19 February 2021
Dr Samir Husni, Director, Magazine Innovation Center, University of Mississippi 9 February 2021
Staff writer 1 February 2021
Michelle Levine, CEO, Roy Morgan 27 August 2019
Fiona Martin, University of Sydney 12 July 2019
Current
Latest Australian targeted Media news
B2B retail beauty title esprit Magazine Australia becomes Retail Beauty
Growing with e-commerce: Man of Many launches boutique curated shop
Mumbrella Publish Awards are open; this is how niche magazines can win
Prevention magazine celebrates 100 issues