Grow and engage
your audience
As a publisher, where does your value lie? It’s all in your audience.
The Targeted Media Services Network has curated the news, data and information you need to grow your digital and print subscriber base, analyse the right data and enhance engagement with your brand.
Latest marketing news
Latest
A modern voice for the bush: Galah magazine
“People do want to use social media to find something and then dive deeper. And they’re prepared to pay for quality.” Galah magazine founder and editor Annabelle Hickson talks about how she’s leveraged Instagram to successfully launch a community and audience-driven print media brand. More
High Court rules media are liable for Facebook comments on their stories
A publisher can be held responsible for defamatory comments readers leave on its Facebook pages, the High Court has ruled, in a decision that could have far-reaching consequences for social media users throughout Australia. More
Australian magazine subscription sales growth and resilience in 2021
Looking for solid evidence that the magazine market is experiencing a resurgence? Look no further than isubscribe’s recent sales data. More
Strategy
Marketing tips and tricks
Six techy ways to win new subscribers for your publication
Staff writer 1 October 2021
The digital space is getting noisier by the day, making it harder than ever to get in front of new subscribers. So, while the challenge calls for innovation, the key is understanding how to make the tech work for your publication and your audience. More
How to create a renewal strategy and grow your subscriber base
Staff writer 3 June 2021
Getting more subscribers is a quick way to grow your readership, but make sure that you always look out for the subs you’ve already got. More
10 publishing podcasts packed with tips to boost your business
Lyndsie Clark 18 May 2021
Podcasts are a great way to learn new information on the go, whether diving deep into an interview with a leading expert or devouring bite-sized advice that inspires action. While we haven’t come across a podcast dedicated to magazine publishing, we’ve compiled a list of others that cut across key aspects of running a publishing business. More
Get more from your magazine with digital publishing
Staff writer 23 March 2021
There’s no denying print publishing has experienced its challenges over the past few years, and the path has been paved for digital experiences that connect your publication to a broader audience. Digital publishing – once a technical nightmare filled with expensive software solutions and the need for a hefty investment – is now more accessible More
Facebook news content is back, but publishers should still look to diversify traffic sources
Staff writer 24 February 2021
Facebook will reintroduce Australian news content on its platform following the Australian Government’s decision to introduce amendments to the News Media Bargaining Code to address Facebook’s concerns. More
Ask these 29 questions to improve your media brand in 2021
Lyndsie Clark 9 December 2020
The end of the year is about rest and relaxation. But it’s also a good time for reflection. Take some time out from the day-to-day of your business can give you the space you need to think more objectively about what works and what doesn’t. Here are a few questions to get the cogs turning. More
How to clean your email list to boost deliverability
Lyndsie Clark 8 December 2020
Be honest. How often do you clean your email list? As magazine publishers, we’re (usually) meticulous about making sure our magazine subscriber details are up-to-date. That’s a no brainer. There is a dollar figure associated with each magazine return. But do you treat your email lists with the same care? Spoiler alert: you should, and this is how to do it. More
Do you need to trade mark your media title or masthead?
Lyndsie Clark 5 November 2020
Do you need to register or trade mark your media title? The short answer is no, you don’t need to. But should you? Your brand may not be adequately protected if you don’t, leaving you open to imitation or misrepresentation. Let’s look at some basics of Australian trade mark and consumer law. More
Tools
Products and services
Six techy ways to win new subscribers for your publication
1 October 2021
Get more from your magazine with digital publishing
23 March 2021
How Realview is helping publishers earn revenue online
22 April 2020
Helpful data
Research and studies
HubSpot releases post-COVID-19 sales metric benchmarks
28 May 2020
CRM and marketing platform Hubspot has released data from its customer base of 70,000+ customers demonstrating how business metrics have shifted due to the impact of COVID-19. More
Survey reveals publishers’ stages of growth and key goals
13 May 2020
Mobile publishing platform Marfeel has surveyed 129 publishing executives worldwide to reveal the strategies and technology they plan to use to grow their audience and increase their revenue in 2020. More
isubscribe stats show niche B2C magazine subscriptions are selling better than ever
7 May 2020
The latest subscription sales statistics on isubscribe show that niche B2C magazines with targeted audiences are increasing their subscriptions year-on-year at a faster rate than many better-known mastheads. More
Here’s what Australians want to hear from brands right now: DDB
29 April 2020
The COVID-19 pandemic has left magazine publishers and their advertisers uncertain about how and when to communicate with their audiences. Advertising agency Doyle Dane Bernbach has surveyed over 1,000 Australians to provide some insight into what consumers want from brands right now, and how to get the messaging right. More
Media trust: AMAA surveyed 600 Australian marketers and agencies about digital trust concerns
11 December 2019
Ad fraud and non-human traffic remain the biggest concern for Australian digital marketers and agencies, according to the latest Media Trust Study. More
Magazine brands have strong online engagement: MPA report
16 September 2019
Magazines have strong connections with online users who are passionate about their content, according to new research analysis about online media undertaken by the US-based MPA – The Association of Magazine Media. More
Under 35s pose a problem for traditional news media, but is it an opportunity for magazine publishers?
4 September 2019
Gen Y and Gen Z no longer find traditional news media relevant or as dominant when it comes to news content, a new report from the Reuters Institute has found, with people under 35 stating that they are after news content and delivery that aligns itself more with the way multi-platform magazines deliver content. More
Curated news for targeted media brands
GamesHub launches as a sister publication to ArtsHub
6 October 2021
Bush Journal newsprint publication launches
6 October 2021
Her Way women’s sport online magazine launches
5 October 2021
Financial Standard launches weekly wealth management podcast
28 September 2021
Experience
Interviews
A modern voice for the bush: Galah magazine
Lyndsie Clark
“People do want to use social media to find something and then dive deeper. And they’re prepared to pay for quality.” Galah magazine founder and editor Annabelle Hickson talks about how she’s leveraged Instagram to successfully launch a community and audience-driven print media brand. More
Coasties: launching a hyper-focused, community-first magazine
Lyndsie Clark
Coasties Magazine burst onto the scene in New South Wales’ Central Coast six months after Australia first experienced the impact of the COVID-19 pandemic, borne out of Founder Amy Nelmes-Bisset’s vision to create a marketing channel that encourages people in the region to support local businesses at a time when they needed it most. Here, Amy chats about why people thought she was crazy, the importance of knowing your audience, and a community-first approach. More
Travel Radar’s Luke Willmoth: we’re building engagement for our mobile user majority
Rich Simmonds, Bibblio Co-Founder
Audience engagement expert Bibblio is shining a spotlight on the many multi-platform magazine publishers that are thriving via its “Vertical Heroes” series of interviews. Here, Bibblio Co-Founder Rich Simmonds speaks with Travel Radar about developing an engaged audience and thinking ‘mobile-first’. More
Using print aesthetics to drive the digital experience: Retromotive magazine
Lyndsie Clark
Australian classic car magazine Retromotive publishes engaging, insightful stories and emotive imagery that can be enjoyed by anyone, whether a car lover or not. Here, Publisher Nathan Duff talks about the path to creating a digital platform for the brand that mirrors the print experience. More
Pip magazine Founder Robyn Rosenfeldt on building a sustainable, multi-platform brand
Lyndsie Clark
Permaculture title Pip magazine is a print success story to come out of 2020. Founder and Publisher Robyn Rosenfeldt explains how Pip’s strong online presence helped to triple magazine sales over Australia’s COVID-19 lockdown period, paving the way for the magazine to increase its print editions. More
How to revitalise your media brand in a shifting market
Lyndsie Clark
There may not be a more well-known person in Australia’s niche media space than media consultant John Blondin. He’s helped many niche publishers realise the full value of their media brands. Here, he talks to TMSN about how to build equity in a media asset. More
Cannabiz: breaking the B2B publishing model
Lyndsie Clark
Cannabiz founders Martin Lane and KimMcKay explain how they’re breaking the B2B publishing model to address the challenges of Australia’s fledgling legal cannabis industry. More
Q&A with Cara Wagstaff, Associate Publisher, Signature Media
Lyndsie Clark
“While Australia was in lockdown, we used the time twofold: to ensure our product offerings are as strong as possible, and to talk to our clients to better understand their needs going forward. Now, as the travel market does begin to return, we’re in a strong position to deliver successful campaigns for our advertisers.” Signature Media Associate Publisher Cara Wagstaff talks about how the travel publisher has supported its readers and clients through the COVID-19 lockdown. More
Debate
Opinion
Simon Wilkie, Dean, Faculty of Business and Economics; Head of Monash Business School, Monash University 3 March 2021
Lyndsie Clark 19 February 2021
Dr Samir Husni, Director, Magazine Innovation Center, University of Mississippi 9 February 2021
Staff writer 1 February 2021
Michelle Levine, CEO, Roy Morgan 27 August 2019
Fiona Martin, University of Sydney 12 July 2019
Current
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