Mads Holmen, Founder, Bibblio
Mads used to promote some of the world’s largest brands as part of goviral, where he worked closely with the founding team throughout the company’s rapid growth and sale to AOL in 2011. After the acquisition, Mads continued as planning director where he contributed to multiple Cannes Lions winning video campaigns, was commended for best digital sales team in the 2012 Campaign Media Awards and carried out extensive public speaking and written work on online media and marketing.In 2014, Mads Holmen founded Bibblio with Rich Simmonds. Bibblio is a content recommendation platform that helps publishers grow their audience, engage their users and drive traffic to their most valuable content. When not consumed by Bibblio, Mads rock climbs, reads and collects rare trading cards.
Latest articles
New Scientist’s Jo Adams: data is the beating heart of our business
Audience engagement expert Bibblio is shining a spotlight on the many multi-platform magazine publishers that are thriving via its “Vertical Heroes” series of interviews. Here, Bibblio Co-Founder Mads Holmen speaks with New Scientist Marketing Director Jo Adams about subscription models, SEO visibility and their lab-like methodical processes for success. More
AFAR Audience Development Director: let the data tell you if your ideas were right
Audience engagement expert Bibblio is shining a spotlight on the many multi-platform magazine publishers that are thriving via its “Vertical Heroes” series of interviews. Here, Bibblio Co-Founder Mads Holmen speaks with AFAR’s Director of Audience Development Anni Cuccinello about the importance of listening to your data, optimising for search and building loyalty. More
Texere’s Fedra Pavlou: our solid line between content and ads
Audience engagement expert Bibblio is shining a spotlight on the many multi-platform magazine publishers that are thriving via its “Vertical Heroes” series of interviews. Here, Bibblio Co-Founder Mads Holmen speaks with US and UK based scientific and medical publisher Texere Publishing about the importance of team culture, standing out, and drawing clear lines between editorial content and advertising. More
