Digital Transformation Seminar Series 2021

Transform your editorial workflow, boost audience engagement, measure success and generate new product ideas 

Course opens
3 February 2021

6 seminars +
6 team check-ins

Dedicated
support

Limited
spaces

A remote, low-cost, low-intensity program designed for magazine publishers with small and medium-sized teams.

Transition your content to a cloud-based, content-first workflow

Learn how to track and measure success

Boost audience engagement

.

Determine how to develop new revenue-generating products specific to your needs

All without stressing your budget, changing your schedule, or adding to your workload

Seminar presenter

Kilian Schalk

PurpleGray Principal Kilian Schalk is an expert in workflow design, helping editorial content creators adapt to a changing world. 

He led the 2015 ‘Moonshot’ effort to transform America Magazine into America Media, and created the blueprint for a 2018 workflow overhaul of Vanity Fair. Formerly Managing Editor for Editorial Development at Condé Nast and Technical Director of Digital Projects at The New Yorker, he was the youngest Production Manager in Rolling Stone history.  

“An energetic, passionate devotee of continuous improvement”, Kilian enables his clients to define and implement the culture change needed to compete in a mobile environment, launch new digital products, and find room in the day to create podcasts, expand into radio, and add video channels. 

His training programs focus on client transformation. He has worked with magazines to overhaul editorial and marketing workflows, accelerate content delivery, redesign websites and print editions, build digital archives, increase editorial web team output, move from a subscription to a membership model, restructure contributor contracts, and boost online traffic. 

Kilian emphasises secure employment, centres employee collaboration, and builds change into the process, leveraging workflow to help teams of all sizes grow audience and revenue even as they re-engineer how they produce multi-channel content.

Who is the Digital Transformation Seminar Series for?

All magazine publishers with small to medium editorial teams, including:

B2B and trade publishers

Special interest publishers

.

Regional titles

Association and member magazines

You should take this course if you want to:

Streamline your processes and
be more productive

Repurpose
content across
platforms

Promote a
content-first
workflow

Find more
hours
in the day

What people say

[Kilian] empowered the team to come up with solutions that worked for us. He guided us without telling us what to do... which is actually a big deal.
Gretchen Crowe
huntington, indiana
This program is extremely unique in the fact that virtually none of our publishers are using [content-first methods] and no one but Mr Schalk is prepared to do the training. His work is groundbreaking...and exposure to this process will be an incredible benefit for [our] members.
Tim Walter
EXECUTIVE DIRECTOR, CATHOLIC PRESS ASSOCIATION
Kilian has jump-started us into a much smarter and [more] efficient way of working. You have no idea the value of these sessions to our organization!
John Feister
cincinnati, ohio

Understanding Kilian's approach

Kilian emphasises secure employment, centres employee collaboration, and builds change into the process, leveraging workflow to help teams of all sizes grow audience and revenue even as they re-engineer how they produce multi-channel content.

Streamline your editorial processes in 2021

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