PurpleGray Principal Kilian Schalk is an expert in workflow design, helping editorial content creators adapt to a changing world. 

He led the 2015 ‘Moonshot’ effort to transform America Magazine into America Media, and created the blueprint for a 2018 workflow overhaul of Vanity Fair. Formerly Managing Editor for Editorial Development at Condé Nast and Technical Director of Digital Projects at The New Yorker, he was the youngest Production Manager in Rolling Stone history.  

“An energetic, passionate devotee of continuous improvement”, Kilian enables his clients to define and implement the culture change needed to compete in a mobile environment, launch new digital products, and find room in the day to create podcasts, expand into radio, and add video channels. 

His training programs focus on client transformation. He has worked with magazines to overhaul editorial and marketing workflows, accelerate content delivery, redesign websites and print editions, build digital archives, increase editorial web team output, move from a subscription to a membership model, restructure contributor contracts, and boost online traffic. 

Kilian emphasises secure employment, centres employee collaboration, and builds change into the process, leveraging workflow to help teams of all sizes grow audience and revenue even as they re-engineer how they produce multi-channel content.