Listed B2B media group Aspermont has created the new group executive position of Chief Content and Strategy Officer to manage the expansion of group content on a global basis.
Aspermont’s new Chief Content and Strategy Officer (CSO) Ian Hart will be responsible for all content functions at Aspermont, across all its content formats; editorial, research, events, agency and data. This appointment is in line with Aspermont’s stated intent to develop new products and services globally across its main B2B sectors.
Ian Hart has an EMBA from London Business School and over 20 years’ experience in B2B subscription-orientated information and data businesses.
He has held various product and editorial management roles over his career and has specialised in leading and scaling teams to transform and launch new high-value products by placing emphasis on deeply understanding customer needs. Hart believes that this has been achieved through bringing together deep industry experts with market-leading technology and data approaches, and partnering with customers and others in the industry to create value.
Managing director Alex Kent said: “I am delighted to welcome Ian Hart to the Aspermont executive team. This high-calibre appointment underscores our ambition to broaden our global content distribution from our current sectors of mining, energy and agriculture.
“Over the last 6 years we have consistently expanded our executive team, and with each appointment, a different area of our business has been revolutionised to enable a stream of new products and divisions to be launched.
“Hart will bring executive level leadership to our most important division – content – and will focus on widening our coverage and audience reach. His background in data will enable us to launch a series of new high-value products that will actively drive our return on investment.
Ian Hart said: “Aspermont has positioned itself as a global leader in media for the resource industries. The potential for the company to deliver an ever-increasing amount of high-value digital content products and services is clear and the ambition to deliver quickly, using an entrepreneurial mindset, is high.
Headquartered in the UK, Aspermont publishes for the mining, agriculture, energy and technology sectors, and has offices in Australia, UK, Brazil, North America and the Philippines.