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COVID-19 pandemic increases Australian older generation digital use
Australia’s COVID-19 restrictions have led to more older Australians using digital communications, including social media apps, than ever before, according to new data. More
Get more from your magazine with digital publishing
There’s no denying print publishing has experienced its challenges over the past few years, and the path has been paved for digital experiences that connect your publication to a broader audience. Digital publishing – once a technical nightmare filled with expensive software solutions and the need for a hefty investment – is now more accessible […] More
The news media bargaining code could backfire if small media outlets aren’t protected: an economist explains
In this article, republished from The Conversation, Monash University’s Simon Wilkie explains why further measures need to be introduced to ensure the long-term future of Australia’s small news publishers. More
Why Australia’s small publishers are going to survive without Facebook
Call me an optimist, but there’s an upside for small publishers that have been affected by Facebook restricting Australian news content on its platform. It’s an opportunity to pivot, increase your first-party data, reduce your reliance on external platforms, and ultimately provide a better service to your audience. More
Coasties: launching a hyper-focused, community-first magazine
Coasties Magazine burst onto the scene in New South Wales’ Central Coast six months after Australia first experienced the impact of the COVID-19 pandemic, borne out of Founder Amy Nelmes-Bisset’s vision to create a marketing channel that encourages people in the region to support local businesses at a time when they needed it most. Here, Amy chats about why people thought she was crazy, the importance of knowing your audience, and a community-first approach. More
New magazines: the lifeblood of the magazine industry
At least 4,730 new magazines launched in the US alone in last 20 years. Dr Samir Husni (aka Mr Magazine) outlines what it takes to launch a successful magazine in the digital era. More
Travel Radar’s Luke Willmoth: we’re building engagement for our mobile user majority
Audience engagement expert Bibblio is shining a spotlight on the many multi-platform magazine publishers that are thriving via its “Vertical Heroes” series of interviews. Here, Bibblio Co-Founder Rich Simmonds speaks with Travel Radar about developing an engaged audience and thinking ‘mobile-first’. More
Google and Facebook help grow our audience: a small publisher’s perspective
While some publishers are mounting a campaign against Google and Facebook, insisting they pay for their news content, the co-founders of CarExpert.com.au have come out in support of the social media titans. More
Ask these 29 questions to improve your media brand in 2021
The end of the year is about rest and relaxation. But it’s also a good time for reflection. Take some time out from the day-to-day of your business can give you the space you need to think more objectively about what works and what doesn’t. Here are a few questions to get the cogs turning. More
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