Interview
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Coasties: launching a hyper-focused, community-first magazine
Coasties Magazine burst onto the scene in New South Wales’ Central Coast six months after Australia first experienced the impact of the COVID-19 pandemic, borne out of Founder Amy Nelmes-Bisset’s vision to create a marketing channel that encourages people in the region to support local businesses at a time when they needed it most. Here, Amy chats about why people thought she was crazy, the importance of knowing your audience, and a community-first approach. More
Travel Radar’s Luke Willmoth: we’re building engagement for our mobile user majority
Audience engagement expert Bibblio is shining a spotlight on the many multi-platform magazine publishers that are thriving via its “Vertical Heroes” series of interviews. Here, Bibblio Co-Founder Rich Simmonds speaks with Travel Radar about developing an engaged audience and thinking ‘mobile-first’. More
“It’s what’s under your nose that you really care about”: Local Publishing Co’s hyper local success
Sydney-based Local Publishing Co has emerged as a niche publishing success story with its range of small-format “hyper-local” print magazines covering areas around the city’s east. More
Pip magazine Founder Robyn Rosenfeldt on building a sustainable, multi-platform brand
Permaculture title Pip magazine is a print success story to come out of 2020. Founder and Publisher Robyn Rosenfeldt explains how Pip’s strong online presence helped to triple magazine sales over Australia’s COVID-19 lockdown period, paving the way for the magazine to increase its print editions. More
Australia’s longest-running beekeeping magazine looks to the future
Continuous production over 122 years, only eight editors, and readers that have subscribed for over 30 years. The Australasian Beekeeper Editor Des Cannon talks to TMSN about the magazine’s long history, and how it has adapted to a changing reader demographic following the recent surge in hobbyist beekeeping in Australia. More
Why we should be talking about the transformation of publishing, not its decline
The closure of News Corp print titles, and the subsequent closure of many of Bauer Media’s titles after its sale to a private equity firm, has left some in Australia’s media industry claiming that publishing is dead. TMSN speaks with media consultant John Blondin about why the current market presents opportunities for the publishers that understand the economic environment and how it impacts their business. More
Cannabiz: breaking the B2B publishing model
Cannabiz founders Martin Lane and KimMcKay explain how they’re breaking the B2B publishing model to address the challenges of Australia’s fledgling legal cannabis industry. More
Dataconomy’s Elena Poughia: our rule is ‘audience comes first’
Audience engagement expert Bibblio is shining a spotlight on the many multi-platform magazine publishers that are thriving via its “Vertical Heroes” series of interviews. Here, Bibblio Co-Founder Mads Holmen speaks with Dataconomy CEO and Founder Elena Poughia about how to dedicate content to answering your audience’s questions, Dataconomy’s events, and how the publisher works with sponsored content. More
Q&A with Cara Wagstaff, Associate Publisher, Signature Media
“While Australia was in lockdown, we used the time twofold: to ensure our product offerings are as strong as possible, and to talk to our clients to better understand their needs going forward. Now, as the travel market does begin to return, we’re in a strong position to deliver successful campaigns for our advertisers.” Signature Media Associate Publisher Cara Wagstaff talks about how the travel publisher has supported its readers and clients through the COVID-19 lockdown. More
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