Sales
Latest articles
Why is accountability a bad word?
No matter the size of the media company, one universal truth of sales failure is lack of formal accountability within the sales team. More
WINR launches Audience Builder to increase ad tech independence
Australian media technology company WINR has launched AdGate™ Audience Builder to help publishers collect their own first-party data and insights at scale, increasing audience engagement and revenue while reducing reliance on major digital platforms. More
Dynamic shift in publisher digital revenue priorities: AOP
Digital publishers have made a “dynamic shift” to prioritise advertising revenue growth, the latest report from the UK’s Association of Online Publishers (AOP) and Deloitte has found. More
TARGET your media sales message to grow results
The key to your success in the world of media sales is increasing the number of meetings you are granted by prospective advertisers. Developing an effective prospecting process can be the difference between life and death in your media sales career. More
B2B print still important revenue, but publishers offering more digital: survey finds
More than half of B2B print media editors feel that the COVID-19 pandemic has hastened their move toward digital content, but the majority plan to keep their print magazine for the foreseeable future, according to an international survey of B2B magazine editors. More
Deeper audience connections and first-party data: Reuters 2021 media trends
Digital transition, diversified revenue streams, increased engagement across multiple channels and a remote working future – these are the key themes of Reuters’ 2021 Journalism, Media and Technology Trends and Predictions. So how do these relate to media organisations with highly targeted audiences? More
Ask these 29 questions to improve your media brand in 2021
The end of the year is about rest and relaxation. But it’s also a good time for reflection. Take some time out from the day-to-day of your business can give you the space you need to think more objectively about what works and what doesn’t. Here are a few questions to get the cogs turning. More
6 ways to add value for your B2B print advertisers
Print advertising is a trusted and effective way for brands to market their products and services, but the economic pressures of COVID-19 have led some brands to prefer short-term (and often cheaper) online campaigns linked to measurable commercial outcomes. So let’s explore six ways to deliver maximum value to your B2B print advertisers – at a time when they need it most. More
10 strong ways to close ad sales in 2020
Media ad sales trainer Ryan Dohrn dishes his top 10 tips to close sales in the post-COVID-19 era, and outlines what salespeople should really do when a client says no. More
Load More
Congratulations. You've reached the end of the internet.