Lyndsie Clark
Latest articles
Do you need to trade mark your media title or masthead?
Do you need to register or trade mark your media title? The short answer is no, you don’t need to. But should you? Your brand may not be adequately protected if you don’t, leaving you open to imitation or misrepresentation. Let’s look at some basics of Australian trade mark and consumer law. More
How B2B publishers can build trust during a crisis (including IRL examples)
The uncertainty of the COVID-19 pandemic has left businesses searching for answers and being cautious with their spend. It’s a situation that leaves B2B magazine publishers with both opportunities and challenges. More
