Australia’s legal cannabis B2B media platform Cannabiz has strengthened its writing team with the hire of Hannah Adler in the newly created role of editorial coordinator.
Hannah Adler is a PhD student at Griffith University whose research focuses on the ‘mediatisation’ of medicinal cannabis in Australia, and the impact this has on both the medical community and patients.
Adler also holds first-class honours in communication and has experience in public relations, specialising in social media management.
Her honours thesis, “The grassroots of medicinal Cannabis in Australia: a narrative inquiry of strategic communication”, investigates how three advocates used strategic communication in the campaign for legalisation.
In her new role, Adler will contribute news, features and analysis for the Cannabiz website and weekly newsletter and report on industry events.
Co-Founder and Chief Growth Officer Martin Lane said: “Our commitment to our audience has always been to provide unique and insightful commentary that helps them grow their businesses and the way to do that is to invest in quality journalism.
“If I was to write a resume for the ideal person to join Cannabiz at this stage of our development, I’d write Hannah’s. She’s the perfect addition to the team and I’m delighted she’s joining us.”
Adler added: “I’m a huge fan of Cannabiz and really believe in what the team is doing for the industry. I’m looking forward to joining them on the journey.”
The B2B platform aims to educate, connect and grow businesses in Australia’s legal cannabis industry – from growers, manufacturers, distributors, pharmacists, doctors, campaigners and trade associations. Content is delivered through news, analysis, and a membership platform.
Last year, Lane and Co-Founder Kim McKay spoke to the Targeted Media Services Network about how they’re breaking the B2B publishing model to address the challenges of Australia’s fledgling legal cannabis industry.