Backed by Google and Facebook, a new not-for-profit industry association, the Digital Publishers Alliance, has launched to support independent digital publishers on key industry issues.
The Digital Publishers Alliance is a new not-for-profit industry association, established to support, connect and protect the interests of Australia’s digital publishers and their audiences. It aims to boost visibility with advertisers, and promote diversity of media voices in Australia.
Junkee Media Co-Founder and Editor-at-Large Tim Duggan will lead the Alliance.
Duggan told The Sydney Morning Herald that the News Media Bargaining Code brought the need for a digital publishers industry body into “extra sharp focus”.
“When the code was being written – and the two years leading up to it – every independent digital publisher was dealing with themselves. That was a moment when I realised that there is more power when people can come together and negotiate collectively,” he told the Herald.
The Digital Publishers Alliance represents over 90 of the leading media titles in the country with a combined annual revenue of $150 million, and its members directly employ over 1,500 Australians in full-time or contractor roles.
Founding members include:
- Agenda Media
- Broadsheet Media
- Concrete Playground
- Future Women
- Junkee Media
- Lad Bible Australia
- MamaMia
- Man of Many
- Pinstripe Media
- Private Media
- Solstice Media
- The Squiz
- The Brag Media
- TimeOut
- Urban:List
- We Are Explorers
- Schwartz Media
The Digital Publishers Alliance is funded via annual membership fees and support from the Google News Initiative. According to the DPA, the Facebook Journalism Project is currently finalising its funding.
