Over 60% Australian businesses affected by COVID-19

The number of Australian businesses affected by COVID-19 is rising quickly, with 60 per cent reporting that they’ve been affected, an increase from only 15 per cent in mid-February.

The number of Australian businesses affected by COVID-19 is rising quickly, with 60 per cent reporting that they’ve been affected, an increase from only 15 per cent in mid-February.

The statistics come from a special Roy Morgan Snap SMS Survey of 1,148 Australian businesses, which found: 

  • 17 per cent of businesses report being affected ‘A great deal’ by COVID-19 (up 15 percentage points from a month ago); 
  • 31 per cent have been ‘somewhat’ affected (up 23 percentage points); and, 
  • A further 12 per cent (up 7 percentage points) have been affected ‘A little’.

Roy Morgan Chief Executive Officer Michele Levine says the COVID-19 coronavirus presents an unprecedented threat to the Australian economy with stock-market falls of around 30 per cent over the last three weeks being only one indicator of the trouble facing businesses. 

“Just under a fifth of businesses report being affected ‘A great deal’ while nearly a third say they have been ‘somewhat’ affected.”

Publishers who also organise events may find themselves affected, in addition to publishers whose advertisers have been impacted or are concerned about the consequences of COVID-19. 

Australian businesses affected by the COVID-19 coronavirus. March 2020 cf. February 2020. Source: Roy Morgan.

What are the Australian industries most affected by COVID-19?

Roy Morgan found that over 70 per cent of businesses in the following categories report being affected by COVID-19 to some degree: 

  • Manufacturing (78 per cent) 
  • Wholesale trade (74 per cent) 
  • Recreation and Personal (83 per cent) 
  • Information Media and Telecommunications (75 per cent) 
  • Property and Business Services (74 per cent) and 
  • Transport, Postal and Warehousing (72 per cent). 

At a state based level, the biggest impact from COVID-19 coronavirus has been felt in South Australia (68 per cent of businesses report being affected), New South Wales (65 per cent) and Victoria (64 per cent). There were big impacts noted in Tasmania as well on a small sample of businesses interviewed.

Are small, medium or large businesses most affected by COVID-19? 

Analysing businesses on the annual level of turnover shows a huge majority of larger businesses have been affected by the COVID-19 coronavirus.

81 per cent of ‘small businesses’ with an annual turnover of between $1-$5 million report being affected by COVID-19 coronavirus – higher than businesses of any other size.

This compares to 73 per cent of ‘large businesses’ with an annual turnover of $50 million or above and 71 per cent of ‘medium businesses’ with an annual turnover of between $5-$50 million.

Levine said “When it comes to turnover over 70 per cent of businesses with a turnover of at least $1 million report being affected by the COVID-19 coronavirus – dealing a devastating blow to an economy just starting to recover from the widespread summer bushfires.

“The Morrison Government has already promised over $20 billion in stimulus to keep the Australian economy moving however that figure will need to be raised many times over to truly protect the Australian economy from a devastating recession the likes of which Australia hasn’t seen this World War II.”

Share this article
Staff writer
Staff writer

    Subcribe to learn more about content marketing

    By click “Subcribe” you agree and terms and conditions using for your contact data for newleater purposes.

    Leave a Reply

    Your email address will not be published. Required fields are marked *

    Latest Post

    12 ways to set your publication up for success in 2023

    There’s no time like the New Year to welcome change into your business, so we asked Alan Leech, Chief Architect at crmSubscribe, to recommend some key areas that can significantly impact your publication’s success next year. More

    Is going back to the basics the secret to subscription success?

    Tech advancements, market insights, and customer analytics mean more data than ever to inform a robust subscription strategy. But when the market begins to turn on its head, relying on the tried and tested basics of attracting, converting and retaining subscribers is key, according to crmSubscribe founder Alan Leech. More

    Is your customer journey set up to create loyal subscribers?

    When we talk about creating loyal subscribers, we often jump straight to customer acquisition strategies, tech advancements or sophisticated software. But for Alan Leech, the founder of crmSubscribe, the starting point is your customers’ journey and your touchpoints with them. More