Opinion
Latest articles
Why Australia’s small publishers are going to survive without Facebook
Call me an optimist, but there’s an upside for small publishers that have been affected by Facebook restricting Australian news content on its platform. It’s an opportunity to pivot, increase your first-party data, reduce your reliance on external platforms, and ultimately provide a better service to your audience. More
New magazines: the lifeblood of the magazine industry
At least 4,730 new magazines launched in the US alone in last 20 years. Dr Samir Husni (aka Mr Magazine) outlines what it takes to launch a successful magazine in the digital era. More
Google and Facebook help grow our audience: a small publisher’s perspective
While some publishers are mounting a campaign against Google and Facebook, insisting they pay for their news content, the co-founders of CarExpert.com.au have come out in support of the social media titans. More
Why magazine publishers need to read Seth Godin’s This is Marketing
If there is one book that needs to be read by everyone working at a niche magazine publisher, it is Seth Godin’s This is Marketing. And this is why. More
State of the nation – media: harnessing the future by building Trust and dissipating Distrust
The media landscape in Australia is in an unprecedented state of disruption and change as digital media continues to upend established norms and business practices at a level we’ve never seen before. However, there is a ‘hard’ currency that remains constant that drives consumers to return to, or reject, brands and channels and that is ‘Trust’ and ‘Distrust’. More
What do niche publications understand about their audiences’ attention, that generalised publications don’t?
There’s an arrogance in newsrooms which needs addressing. It’s nothing to do with ego. It doesn’t have anything to do with personality. More
After defamation ruling, it’s time Facebook provided better moderation tools
After a NSW Supreme court judge ruled…that Australian publishers are liable for defamatory comments on their Facebook sites, it’s clear that page owners need to get serious about social media management. More
Crikey invests in independent inquiry journalism; will it pay off?
Private Media is set to launch INQ – an investigative journalism arm of its independent news and commentary website Crikey – led by a team of 12 journalists and editors with the brief “dig, probe, uncover, explain, expose, deconstruct, connect the dots, lift the veils and help our readers better understand the back-stories, the side-stories and the stories someone somewhere doesn’t want you to read”. More
Google Ads changes: the good and the bad
Google is set to launch changes to its mobile advertising intended to make it easier for businesses to be successful when using Google Ads. Recently announced at the Google Marketing Live 2019 event, the changes are due to roll out later this year, but what does it mean for digital advertising for online publishers? More
