Georgie Abay The Grace Tales

The Grace Tales acquired by Allbright

The Grace Tales, a digital lifestyle publication for mothers, has been acquired by AllBright, a global careers network for women. 

As part of the acquisition, The Grace Tales Founder and ex-Vogue Deputy Editor Georgie Abay will take the helm of the new Australian arm of AllBright. The Australian arm will provide training and events designed to upskill and connect working women with the existing AllBright global community.

The acquisition comes off the back of three successful investment rounds, raising a total of $42 million in funds for the business, and coincides with a global 24-hour Sisterhood Summit for International Women’s Day, with guest speakers including Australia’s Women of the Year, Grace Tame, which Abay was instrumental in securing.

Launched in 2014, The Grace Tales offering now spans a digital platform, events, books and a podcast. From the beginning, Abay’s mission was to help women feel connected and supported through motherhood and beyond. As the company has evolved, there has been an increasing focus on the working woman and helping her to achieve her dreams.

Abay said, “Joining forces with such a like-minded company was a very natural next step for The Grace Tales. Since the beginning, The Grace Tales has been about supporting and inspiring women, and by merging with AllBright, we can now better achieve our common goal of helping women achieve anything they set their minds to.”

“The next chapter will allow us to not only support our audience through fantastic content but now also through education, daily events, and an even bigger global network. It’s incredibly exciting to be merging with such a dynamic company founded by two exceptional women.”

AllBright was co-founded in 2017 by Debbie Wosskow OBE and Anna Jones. The business has physical women-only members’ clubs based in London and LA, plus a digital membership with exclusive content and networking opportunities. The AllBright Academy also offers tailored digital courses aimed at providing women with the tools they need to achieve their goals and build confidence along the way. 

In a post on The Grace Tales website, Abay said she became a digital Allbright member last year and was astounded by their offering. 

“The offering was endless – and it was completely aligned with my long-term vision for The Grace Tales. Events, education, content, a thriving online community, mentoring, and more, I discovered AllBright was something that all working women would benefit from. 

“The idea of joining forces was raised, and to be honest, it was a dream come true. It means many things. Firstly, that I will be continuing my mission of celebrating and championing all women. Secondly, that as part of a bigger company, I will be able to offer our loyal readers and followers an incomparable platform, unlike anything else in the market,” said Abay. 

Abay will be working with AllBright’s Global Director of Partnerships Nicki Singh, who has significant experience in the Australian market working for titles such as Grazia and BAZAAR, “I’m thrilled to bring such a unique and exciting offering to Australian brand partners and bringing innovative campaigns to life. We will be hiring a head of sales imminently and I look forward to working with brands to tap into AllBright’s global audience of smart-minded women who are looking to supercharge their careers.”

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