Independent online travel publisher We Are Explores is now B Corp Certified, joining a global movement of companies identified as certified changemakers.
Founded in 2014 by Henry Brydon, We Are Explorers is an online travel publisher inspiring its audience across Australia and New Zealand to experience outdoor adventure and the beauty of the natural world. The publisher is purpose-driven and uses its voice to advocate environmental protection, inclusive adventure, and activities that promote positive mental health.
We are Explorers received its B Corp certification after an eight-month assessment period, joining a global community of next-generation companies who believe in using business as a force for good.
The rigorous B Corp assessment takes a deep dive into how a business operates and measures the positive impact the business is delivering for its people, the communities it serves, and the environment.
“We’re joining the ranks of companies that officially care; including Patagonia, Kathmandu, and Intrepid Travel. We’re very proud of this achievement. Making a profit is absolutely fine, but failing to consider how our work impacts the world is not,” says We Are Explorer’s Founder Henry Brydon.
Brydon says since the business’s inception, it has been on a mission to make a difference: existing to inspire more Aussies to spend time outdoors and, in turn, become ambassadors for the natural world. He says that purpose is at the core of everything We Are Explorers do.
The publisher has completed a number of positive projects over the years. One of the most successful being last year’s Crowdfunding project, where it worked with its engaged community to raise over $30,000 to buy and protect a hectare of rainforest in the Daintree.
Brydon says the 2020 community project is shaping up to be another success, set to be announced in the coming months.
“What’s important about our B Corp pledge is that it encourages us to constantly strive to be the best damn business we can. It’s our promise to play our part in creating a future we can all be excited about,” says Brydon.