Listed B2B media group Aspermont has told shareholders it has generated more than $1 million of revenue from over 100 business clients since launching its virtual events and exhibition division five months ago.
Aspermont launched its Virtual Event & Exhibition (VEE) division in October 2020 after it was forced to postpone its 2020 business events due to COVID-19 restrictions. The division includes three virtual event platforms – Investor Outreach, Future of Mining 365, and Mining Journal Select 365.
The virtual events provide a portal via the Swapcard platform where users can access a year-round virtual exhibition to connect with featured companies. The platforms also include exclusive content and video discussions.
Aspermont said that each platform is set up to “target and build profiled audiences to be served with high-value content relevant to their specific interests. Data acquired from these audience categories is unique to Aspermont and is monetised through its distribution platforms, serving a global audience.”
Aspermont Managing Director Alex Kent said “The COVID-19 pandemic obliged us to focus on VEE products as physical events were not possible. Our existing platform technology and global subscriber base has enabled us to deliver profitable new businesses from launch.”
Kent said that the VEE business is high-margin, cash generative and involves repeat business, which “encourages us to scope similar offerings for the energy and agriculture sectors”.