e-Mersion Media and Retail inMotion have partnered to expand the provision of digital content into the international airline and rail markets, geared to drive consumer interaction with brands and in-flight magazine advertisements.
Australian-based digital publishing platform e-Mersion Media has signed a three-year partnership with Retail inMotion, a provider of retail and technology solutions for airlines. The partnership will focus on expanding the digital content available to airline and rail travelers.
e-mersion.media provides magazine digitisation solutions with the goal of creating an “immersive experience”, enhancing content and building engagement. Its bespoke platforms provide advertising opportunities complete with end-to-end usage, engagement tracking, and user data analytics.
Within the context of the aviation and travel sector, this includes providing a contactless, digital on-board experience for passengers where they can access a suite of services via their mobile device that not only includes inflight magazine and entertainment, but also the opportunity to purchase duty-free items along with food and beverage, throughout the flight at their leisure.
Founder and Managing Director of e-Mersion Media, John Iliopoulos, said: “Our goal with e-Mersion Media has always been to deliver the ‘next chapter in publishing’. We are going beyond traditional print magazines and digital pdfs to provide bespoke, mobile solutions that truly engage a brand with its audience by delivering an environmentally sustainable and mobile friendly experience, with access to live content and the ability to shop safely online, in real time.
“In a post-COVID world consumers are going to demand paperless, virtual experiences and e-Mersion Media is well placed to help magazines, brands and events deliver these experiences to transition successfully into the future.”
CEO of Retail inMotion, Stefan Patermann, said: “Personalisation is becoming more important than ever in the airline industry and offering the right products to the right person at the right time makes the difference between a good on-board experience and a great one.
“Through our partnership with e-Mersion Media, we hope to further digitise and break new ground in inflight retail. By combining e-Mersion Media’s high-end digital magazine publication platform with our retail capabilities and end-to-end technology platform, we are able to upgrade the passenger experience and provide them with a more flexible and custom-built retail offer.”
In August, e-Mersion Media and The CEO Magazine announced they were teaming up to release a fully interaftive digital version of the magazine’s August print edition.
The August edition of The CEO Magazine is available to download on the Apple App Store for all iOS devices and on the Google Play Store.
