e-Mersion Media and Retail inMotion have partnered to expand the provision of digital content into the international airline and rail markets, geared to drive consumer interaction with brands and in-flight magazine advertisements.
Australian-based digital publishing platform e-Mersion Media has signed a three-year partnership with Retail inMotion, a provider of retail and technology solutions for airlines. The partnership will focus on expanding the digital content available to airline and rail travelers.
e-mersion.media provides magazine digitisation solutions with the goal of creating an “immersive experience”, enhancing content and building engagement. Its bespoke platforms provide advertising opportunities complete with end-to-end usage, engagement tracking, and user data analytics.
Within the context of the aviation and travel sector, this includes providing a contactless, digital on-board experience for passengers where they can access a suite of services via their mobile device that not only includes inflight magazine and entertainment, but also the opportunity to purchase duty-free items along with food and beverage, throughout the flight at their leisure.
Founder and Managing Director of e-Mersion Media, John Iliopoulos, said: “Our goal with e-Mersion Media has always been to deliver the ‘next chapter in publishing’. We are going beyond traditional print magazines and digital pdfs to provide bespoke, mobile solutions that truly engage a brand with its audience by delivering an environmentally sustainable and mobile friendly experience, with access to live content and the ability to shop safely online, in real time.
“In a post-COVID world consumers are going to demand paperless, virtual experiences and e-Mersion Media is well placed to help magazines, brands and events deliver these experiences to transition successfully into the future.”
CEO of Retail inMotion, Stefan Patermann, said: “Personalisation is becoming more important than ever in the airline industry and offering the right products to the right person at the right time makes the difference between a good on-board experience and a great one.
“Through our partnership with e-Mersion Media, we hope to further digitise and break new ground in inflight retail. By combining e-Mersion Media’s high-end digital magazine publication platform with our retail capabilities and end-to-end technology platform, we are able to upgrade the passenger experience and provide them with a more flexible and custom-built retail offer.”
In August, e-Mersion Media and The CEO Magazine announced they were teaming up to release a fully interaftive digital version of the magazine’s August print edition.