Men’s lifestyle publication Man of Many has launched an innovative new e-commerce platform, offering a curated collection of niche brands from Australia and across the globe.
The Man of Many online multi-brand boutique provides readers with a guided path to purchase, highlighted by access to discounts, global shipping and growing catalogue of over 20+ brands already stocked.
Mirroring the editorial arm of the publication, the online store features an assortment of male-focused products across the fashion, grooming, fitness and technology verticals, all curated by the Man of Many in-house team.
Man of Many Co-Founder Frank Arthur said the latest development perfectly complemented the publication’s existing content, allowing brands to flow seamlessly through the reader’s purchasing journey.
“Our publication has a strong product focus and our audience comes to Man of Many for guidance on what to buy,” Arthur said. “It simply made sense for us to create our own e-commerce platform, one that gives our audience direct access to purchase a selection of the products we cover and brands we feature.”
Housed within the Man of Many digital architecture, the purpose-built e-commerce platform links directly with the editorial arm. Readers can discover and browse articles on their favourite products, make a purchase through the online store and pay securely all without leaving the integrated site.
The innovative store is synced with each manufacturer’s inventory and stock, meaning that customers always receive up to date information on availability, along with ensuring the best value for money.
“The ability to read about a product and then seamlessly pass through the buying process is a huge benefit for our audience,” Arthur said. “We’ve always been a publication that hinges on innovation and having a market-leading global solution like this takes our digital presence to the next level.”
While the platform is launching with a curated selection of over 20+ brands, new labels and products will be listed each month. Arthur confirmed that further plans for exclusive releases, product collaborations and a dedicated Man of Many label are currently in the works.
“It’s an exciting period for Man of Many as a business,” Arthur said. “Not only do we continue to grow as a publication, we now have the mechanisms and processes in place to build out our future as a lifestyle brand.”
The latest e-commerce announcement follows significant growth for the men’s lifestyle publication. In the quarter to March 2021, the Sydney-based publisher’s unique Australian visitors were up 79.25 per cent on the prior year.
In 2020, Man of Many also won the Mumbrella Publish Awards Website of the Year – Consumer/Custom award based on its demonstration of “a careful balance of ad products with strong commercial results while still maintaining a good user experience”.
Man of Many is a digital publication and production company dedicated to showcasing quality products, culture and style. Manofmany.com primarily speaks to an audience of 25-44 year old metropolitan and affluent males and reaches over four million monthly readers globally.