North appointed to launch digital platform for BlueScope’s Steel Profile magazine

Design and innovation studio North has been appointed to create and launch the first digital experience for BlueScope’s Steel Profile magazine.

The new Steel Profile digital platform will evolve the once static editorial content and present it in a more engaging way. The site aims to educate industry professionals including architects, builders and engineers, with inspirational and innovative examples of building and architectural design projects using BlueScope steel.

North will manage the strategy, UX, UI design, digital brand creation, SEO and build of the platform which is expected to launch in mid 2020.

BlueScope Steel Marketing Manager Melissa Barlow said: “For more than 30 years Steel Profile magazine has been a practical and informative resource promoting good design and the innovative uses of steel. We are delighted to have appointed North to bring our content to a more functional and immersive digital platform for our audience.”

Chris Abbott, Managing Partner at North, added: “Working together with BlueScope, North will create a fully optimised destination for the Steel Profile audience, scalable content management system and an information architecture that can be scaled as the content and audience grows. We’re looking forward to bringing an enhanced experience for existing users as well as promoting BlueScope’s breadth of market leading products.”

The appointment by BlueScope comes after the Sydney independent was selected by Airspeeder, the world’s first flying car racing series described as the ‘Formula One of the skies’, to create its new immersive digital experience platform.

Launched in 2018, North has worked with clients including Virgin Money, Safety Culture, Australian Institute of Company Directors, ASX, Torrens University and Uno Home Loans on digital transformations and product innovations.

Written by Staff writer


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