Custom publishing
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Grin Creative will launch new Fernwood digital magazine in May
Grin Creative is partnering with Fernwood to produce Balance, a new bi-monthly digital magazine that will reach an audience of more than 115,000 Australian women. More
Signature Media grows custom publishing arm with two new titles
Signature Media has expanded its custom publishing arm with two new titles: Vacations & Travel Essential Guide to Monaco, and the Signature Luxury Travel & Style Ultimate Guide to Niigata, Japan. More
Roy Morgan 2020 magazine readership stats reflect COVID-19’s impact on titles
Roy Morgan CEO Michele Levine has said an unprecedented year in 2020 provided huge challenges to traditional publishers but there are still millions of Australians who enjoy reading print magazines as Australia looks forward to a post-COVID return to ‘normality’. More
Australian publishers win gold at international 2020 Tabbie Awards
The Magazine Publishing Company and The Police Association of South Australia have taken out gold awards at the 2020 Tabbie Awards, which recognise excellence in B2B and association publications around the world. More
How to revitalise your media brand in a shifting market
There may not be a more well-known person in Australia’s niche media space than media consultant John Blondin. He’s helped many niche publishers realise the full value of their media brands. Here, he talks to TMSN about how to build equity in a media asset. More
Travel magazine establishes custom publishing partnerships
After choosing to pause two of its travel titles during the height of COVID-19, the Signature Media team directed their resources elsewhere – creating a series of custom-published titles for key clients. More
emma seeking EOI for new research firm
The Readership Works is inviting expressions of interest from research firms to conduct Australian print audience measurement services from January 2023. More
HubSpot releases post-COVID-19 sales metric benchmarks
CRM and marketing platform Hubspot has released data from its customer base of 70,000+ customers demonstrating how business metrics have shifted due to the impact of COVID-19. More
Why ad sales is like the game of Chess
I’m occasionally asked to accompany an account executive for coaching purposes as they make a sales call. The majority of the time, the account rep will talk about their media product for the first 20 minutes of the ad sales meeting. More
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