InColor magazine
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Befindan Media to publish global InColor magazine

Befindan Media, publisher of the B2B jewellery industry magazine Jeweller, will now publish the International Colored Gemstone Association’s (ICA’s) quarterly publication, InColor.

Discussions about the new venture first began in late 2019. The process included a thorough review by Befindan Media and Publisher Angela Han to analyse the international coloured gemstone market and InColor’s reach and readership.

Established in 1984, the ICA is the peak international body promoting the global coloured gemstone industry. InColor will undergo a redesign and relaunch, with the tagline, ‘Celebrating gemstone beauty’.

Han, who acquired Jeweller in 2020 from her former employer Gunnamatta Media, believes the two publications are great stablemates.

“Jeweller already has a prestigious worldwide reputation and authority, and with the addition of InColor to our portfolio, we believe we can help take the ICA and its magazine into a new era.

“While our magazine is based in Australia, our website jewellermagazine.com recently reached the #1 position in the world for jewellery trade publications, according to Alexa, and there is no doubt that InColor will benefit from our strong position,” Han said.

Han explained that InColor has been redesigned with an exciting new masthead and look, and will be “an amazing showcase for beautiful gemstones”.

“InColor will continue to be mailed directly to all ICA members and affiliated bodies and we have developed a new, large database of well-targeted readers, gemstone buyers and jewellery designers,” Han said.

ICA President Clement Sabbagh said “ICA is delighted to be working with Befindan Media who, with their renowned expertise and experience, will ensure InColor maintains its standing as a leading publication for the coloured gemstone trade.”

“InColor has been a vitally important part of ICA’s communication since 2004,” Sabbagh explained.

“Having a publisher like Befindan Media will greatly enhance our flagship publication by ensuring that we continue to provide the industry with the most interesting and colourful content from the leading gemstone experts around the world.”

Written by Staff writer

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