Association publishing
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Reclaiming B2B advertisers from Google and social media
What if you could turn your B2B digital advertising options into an intent-fueled lead generation engine that shows attribution across the entire buyer’s journey using digital transformation? It’s possible, here’s how. More
Victorian Farmer magazine to be published by Intermedia
The Intermedia Group has been appointed to publish Victorian Farmer magazine, a quarterly title produced on behalf of the Victorian Farmers Federation. More
Australian publishers win gold at international 2020 Tabbie Awards
The Magazine Publishing Company and The Police Association of South Australia have taken out gold awards at the 2020 Tabbie Awards, which recognise excellence in B2B and association publications around the world. More
Award-winning INTHEBLACK magazine moves to digital-only
Australia’s most widely circulated B2B magazine, CPA Australia’s award-winning INTHEBLACK, will be published as a digital-only publication after its July edition. TMSN takes a look at its digital-only offer, and the reasons behind the change. More
7 publishing podcasts packed with tips to boost your business
Podcasts are a great way to learn new information on the go, whether diving deep into an interview with a leading expert or devouring bite-sized advice that inspires action. While we haven’t come across a podcast dedicated to magazine publishing, we’ve compiled a list of others that cut across key aspects of running a publishing business. More
HubSpot releases post-COVID-19 sales metric benchmarks
CRM and marketing platform Hubspot has released data from its customer base of 70,000+ customers demonstrating how business metrics have shifted due to the impact of COVID-19. More
Survey reveals publishers’ stages of growth and key goals
Mobile publishing platform Marfeel has surveyed 129 publishing executives worldwide to reveal the strategies and technology they plan to use to grow their audience and increase their revenue in 2020. More
Q&A with Mike Haratsis, Director, Executive Media
“During this crisis, we’ve seen how important B2B magazines really are so that organisations are able to communicate with their members during such a critical time.” Executive Media Director Mike Haratsis talks about how the publishing house is navigating the impacts of the COVID-19 pandemic. More
The sales ammo your customer is giving you…and you’re not taking it
Sales. Selling. Not for everybody. Thick skin required. Every sales rep has their tricks – the little things they do that gives them an edge over others. More
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