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Brand extension success: Lawyers Weekly podcast hits half a million downloads

Momentum Media’s B2B podcast, The Lawyers Weekly Show, has surpassed 500,000 downloads.

Launched in November 2017, The Lawyers Weekly Show is a forum for “dinner table conversations about anything and everything pertaining to the business of law in Australia”. The podcast complements Momentum Media’s Lawyers Weekly brand, which features a digital platform, newsletter and events. 

The podcast started with weekly episodes, and has since expanded its production to three-times a week. The show has hosted a number of esteemed legal professionals, from former High Court judges to Attorneys-General. Recently, the podcast was ranked as the nation’s fifth-most popular careers podcast. 

The podcast falls under Momentum’s The Lawyers Weekly Podcast Network brand, which also comprises The Corporate Counsel Show, The Boutique Lawyer Show and The Protégé Podcast.

Momentum Media is unique in terms of its capabilities for its individual audiences, with particular strength in broadcasting. Since 2016, the company has launched 13 podcasts and recently announced a partnership with audio-visual experience company Austage Events to deliver live broadcast virtual events.

Last year, Momentum Co-Director Alex Whitlock told the Targeted Media Services Network how the media group has developed commercial opportunities for its partners and sponsors using its podcast network

Speaking about the latest milestone, Lawyers Weekly Deputy Editor Jerome Doraisamy – who took over as the show’s host in April 2018 – said the team has put in substantial work to see the show get to where it is today.

“We’re extremely fortunate to have such an outstanding AV team behind us to produce such illuminating and informative episodes with the myriad guests we bring on,” he said.

“Working on this show is such a pleasure, and we can’t wait to see where it goes from here.”

“It’s also been great to add new streams to the podcast channel, including The Protégé Podcast, hosted by Naomi Neilson, which targets our student and graduate market. This – together with our offerings for the in-house and boutique markets – means that Lawyers Weekly’s broader multimedia content is as expansive as it is consumable.”

Looking ahead, Lawyers Weekly is aiming to achieve a new milestone: one million downloads.

“At the rate that the show is growing, it’ll surely come sooner rather than later,” Doraisamy predicted.

“However, to get there, we have to maintain the trust and loyalty of our audience by way of new and better conversations that serve to educate, challenge and thrill legal professionals – not just in Australia, but across the globe.

“We’re more than up for that challenge.”

Founded in 2006, Momentum Media has grown from two people and one brand to over 140 staff and 25 brands today. The media group provides market and business intelligence to financial, real estate, legal, defence, aviation, and SME business sectors across print, digital, events, broadcast, research, and social platforms.

Momentum also hosts a podcast for media sales professionals called Killer Media Sales.

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