Brand extensions
Latest articles
42% of Australian media consumers used websites, other than online newspapers, for news during lockdown
Deloitte has released the ninth annual Media Consumer Survey 2020, with this year’s analysis focusing on consumer behaviours specific to the COVID-19 isolation restrictions in Australia between March and May 2020. More
Q&A with Rob Gallagher, CEO, Emprise Group
“What do publishers do really well? They produce amazing content on a subject that they’re experts at. And that’s not where the priorities have been for a lot of businesses over the last few years. The investment isn’t going into the content production it’s going into the platform.” Emprise Group Holdings CEO Rob Gallagher gets to the bottom of how the publishing industry needs to change to be successful into the future. More
Aspermont generates $200K revenue in new brand extension pre-launch
B2B resources publisher Aspermont has launched a new multimedia product series that aims to address a key issue that underpins the industry that it serves. More
Podcast advertising increasing in Australia, with brand awareness the key goal
Podcast advertising is on the rise, with 75 per cent of media buyers placing ads on podcast platforms, according to the IAB Australia’s newly released Audio Advertising State of the Nation Report. More
MJBiz Daily’s Chris Walsh: our laser-focus on B2B has served us well
Audience engagement expert Bibblio is shining a spotlight on the many multi-platform magazine publishers that are thriving via its “Vertical Heroes” series of interviews. Here, Bibblio Co-Founder Rich Simmonds speaks with Chris Walsh, CEO and Founding Editor of the USA’s leading business news resource for the medical marijuana and retail cannabis industry, MJBiz Daily. More
Durrant launches new regional magazine brand
While 2019 has been a challenging year in publishing for many, one small Australian publisher is not to be beaten, launching a new brand to diversify revenue streams. More
Deloitte releases Australian trends to help refine your podcast strategy
Podcasts are an attractive brand extension for publishers looking to increase engagement with their audience across different platforms and as an additional revenue stream. To help refine your podcast strategy, Deloitte has released the latest trends on Australian podcast listening behaviours. More
5 strategies to unlock more digital revenue
Every publisher knows that developing revenue from either the reader or advertiser side of the equation is critical for your growth as a niche publication. You must be flexible and adaptive to the quickly, ever-changing landscape of technology and market opportunities. More
Why magazine publishers need to read Seth Godin’s This is Marketing
If there is one book that needs to be read by everyone working at a niche magazine publisher, it is Seth Godin’s This is Marketing. And this is why. More
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