B2B publisher Key Media has launched a content insights platform, Key Intelligence, which aims to provide targeted insights and thought leadership content opportunities for its commercial partners.
The new Key Intelligence insights platform aims to help those within the ever-changing niches that Key Media serves to navigate marketing and engagement decisions.
Key Media produces publications, websites and events within the wealth, insurance, HR, mortgage, property and legal niches.
Companies taking advantage of the new service can tailor surveys aimed at Key Media’s audience with the objective of understanding, influencing or engaging with their customers.
Key Media Global Head of Research and Insights Raj Kuchibhatla said “Our clients are constantly looking for a competitive advantage. We already engage with their customers on a daily basis and have earned their trust. Now we have the ability to gather the insights necessary to educate the industry and make a more compelling case for our clients’ brand value.”
Key Media is a niche publishing company with 200 staff across eight offices in Sydney, Auckland, Singapore, Manila, Denver, London, Bangalore and Toronto.
The company produces content via multiple platforms – 39 websites to a combined audience of over 2.5 million unique visitors per month, 15 magazines, and at its 70+ annual events.
To learn more about Key Intelligence, contact the team at keyintel@keymedia.com
