Prime Creative Media will acquire The Australian Pipeliner and Trenchless Australasia publications, as well as the No-Dig Down Under event, from Great Southern Press as of 31 March 2021.
The acquisition fits well with Prime Creative Media’s approach of working closely with associations and other industry stakeholders to support the growth of Australia’s infrastructure.
The Australian Pipeliner is the official publication of the Australian Pipelines and Gas Association (APGA), while Trenchless Australasia is the official publication of the Australasian Society for Trenchless Technology (ASTT).
No–Dig is a biennial event supported by the ASTT, as the only conference and exhibition dedicated to no-dig technology.
“We have long admired the contributions these publications and this event have made to their respective industries, and we look forward to continuing to support their growth,” said Zelda Tupicoff, COO of Prime Creative Media.
“The publications and these events have served these industries well, which in turn continue to play a pivotal role in the strength of Australia’s economy through essential infrastructure.”
Tupicoff is well versed in these publications, as the previous CEO of Great Southern Press. She will work closely with current CEO Annie Ferguson and the team to ensure a smooth transition.
“I am really pleased to see Trenchless Australasia, No-Dig Down Under and The Australian Pipeliner being taken on by Prime Creative Media,” said Ferguson.
“They could not be going to a better home – Zelda and the Prime Creative Media team have a strong understanding of each of these brands and the industries they serve, and Prime Creative Media has the resources and vision to ensure these brands thrive and continue to be a key communication tool for the relevant sectors for years to come.”
Tupicoff and Ferguson have already started on the transition, which will also see key team members from Great Southern Press continue on the titles.
Prime Creative Media also acquired the Gas Today brand and PPO premium subscription service from Great Southern Press in December 2019.
With offices in Melbourne and Sydney, Prime Creative Media has built its multi-platform media business over the past two decades. Its 27 mastheads serve 15 key sectors in Australia, including resources, infrastructure, construction, manufacturing, health, logistics, rail, waste and resource recovery, and education.
