“People do want to use social media to find something and then dive deeper. And they’re prepared to pay for quality.” Galah magazine founder and editor Annabelle Hickson talks about how she’s leveraged Instagram to successfully launch a community and audience-driven print media brand. More
Younger “digital subscription native” Australians are more likely to pay for digital subscriptions if news and magazine brands leverage social media, provide quality, trusted content, and achieve the right balance behind and in front of paywalls. More
Looking for solid evidence that the magazine market is experiencing a resurgence? Look no further than isubscribe’s recent sales data. More
Alsion Godfrey is a publishing unicorn. She’s done everything – from media sales to business, entertainment travel and hard news journalism. In November 2020, a year that saw the travel industry decimated by COVID-19, Godfrey chose to make the leap from mainstream media into boutique travel publishing by accepting a role with Signature Media. More
Digital disruption, the democratisation of content, advertisers requiring more diverse media sources – PwC’s 2021 Australian Entertainment & Media Outlook is a dream for targeted media brands. More
“A lot of the brands we have purchased over the journey have been taking a digital-first approach. But we believe that the cut through on print is more valuable than ever. With this latest acquisition, our aim is to reinvigorate these brands by positioning digital as an add-on to the print assets. Part of a genuine multi-platform offering,” Prime Creative Media CEO John Murphy talks to TMSN about his plans for his 11 newly-acquired B2B media brands. More
When you’re approached by The New York Times to licence their hugely successful T: The New York Times Style Magazine in Australia, you don’t say no…twice. T Australia Publisher Katarina Kroslakova talks about the brand’s successful launch and her unique approach to producing intelligent lifestyle content. More
Podcasts are a great way to learn new information on the go, whether diving deep into an interview with a leading expert or devouring bite-sized advice that inspires action. While we haven’t come across a podcast dedicated to magazine publishing, we’ve compiled a list of others that cut across key aspects of running a publishing business. More
It’s official. We’ve approached the most exciting time of year. The start of the 2022 financial year is just around the corner, which means…it’s budgeting time. Can I get a “hell, yeah!”? To celebrate, here are 7 tips for crafting a well-balanced, accurate budget that ensures the sustainability of your media business. More
Armed with a highly targeted and engaged audience, Australian legal cannabis industry platform Cannabiz has launched a reader-revenue membership service, nine months after its launch. More
When digital marketing provider Advant Group was looking to grow its business, it found the perfect solution to expand its subscriber base and skillset via the acquisition of Clientcomm. Advant Group Director Clare Murphy explains why the two companies are such a good fit, and how the process transpired. More
Call me an optimist, but there’s an upside for small publishers that have been affected by Facebook restricting Australian news content on its platform. It’s an opportunity to pivot, increase your first-party data, reduce your reliance on external platforms, and ultimately provide a better service to your audience. More
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