Lyndsie Clark, Author at Targeted Media Services Network

Behind Cannabiz’s new membership model: 1,000 true fans
Advant Group to broaden its offering with the acquisition of ClientComm
When digital marketing provider Advant Group was looking to grow its business, it found the perfect solution to expand its subscriber base and skillset via the acquisition of Clientcomm. Advant Group Director Clare Murphy explains why the two companies are such a good fit, and how the process transpired. More
Why Australia’s small publishers are going to survive without Facebook
Call me an optimist, but there’s an upside for small publishers that have been affected by Facebook restricting Australian news content on its platform. It’s an opportunity to pivot, increase your first-party data, reduce your reliance on external platforms, and ultimately provide a better service to your audience. More
2021 media predictions: will Substack newsletters evolve to compete with magazines?
Multi-skilled editorial teams, niche as mainstream, new digital formats, audience-driven product development, and Substack newsletters morphing into magazines. These are some of the predictions media experts have slated for 2021. More
Coasties: launching a hyper-focused, community-first magazine
ACCC News Media Bargaining Code update; the impact to media brands not covered
2021 has kicked off with fierce debate around the ACCC’s News Media Bargaining Code. The Australian Government’s pledge to protect Australian public interest journalism has opened a big can of worms. So what does it actually mean for small news publishers, and targeted media brands that aren’t covered under the proposed code? More
Deeper audience connections and first-party data: Reuters 2021 media trends
Digital transition, diversified revenue streams, increased engagement across multiple channels and a remote working future – these are the key themes of Reuters’ 2021 Journalism, Media and Technology Trends and Predictions. So how do these relate to media organisations with highly targeted audiences? More
Exploring a content first workflow: how to boost editorial productivity, quality and reader engagement
Editorial workflow consultant Kilian Schalk talks about a content-first approach to editorial workflow – what it is, how it can save you time, some of the common workflow improvements that editorial teams can make, and how you can improve the quality of your content along the way. More
Ask these 29 questions to improve your media brand in 2021
How to clean your email list to boost deliverability
Be honest. How often do you clean your email list? As magazine publishers, we’re (usually) meticulous about making sure our magazine subscriber details are up-to-date. That’s a no brainer. There is a dollar figure associated with each magazine return. But do you treat your email lists with the same care? Spoiler alert: you should, and this is how to do it. More
6 ways to add value for your B2B print advertisers
Print advertising is a trusted and effective way for brands to market their products and services, but the economic pressures of COVID-19 have led some brands to prefer short-term (and often cheaper) online campaigns linked to measurable commercial outcomes. So let’s explore six ways to deliver maximum value to your B2B print advertisers – at a time when they need it most. More
Grants for magazine publishers and media brands
Thinking about how to improve and grow your publishing business in 2021? Make sure you’re across the government grants currently available to give your business the boost that it needs. Here’s TM.SN’s list of key grants available to media brands, with a few worth acting on before 2020 ends. More