Born into a famous Australian advertising family, Tony Clemenger offers sales solutions for niche magazine publishers via his personal business Clemenger Consulting. Here, Clemenger talks about how he works with small magazine teams to convert their non-core prospects, and his tips for selling in a changing media landscape. More
The ACCC is seeking feedback and information on the definition of ‘news media’ to be included within the mandatory bargaining code being drafted to address the “bargaining power imbalances between Australia’s news media businesses and Google and Facebook”. More
Australian freeskiing magazine Chillfactor has launched a Kickstarter campaign to fund its next print edition. More
B2B resources publisher Aspermont has launched a new multimedia product series that aims to address a key issue that underpins the industry that it serves. More
“B2B done well has historically focused on supporting industries and companies. It’s been our guiding purpose at Prime Creative Media, and as a result our commercial model is remaining strong, even in these tough times.” Prime Creative Media CEO John Murphy explains why the B2B publishing industry will emerge from the COVID-19 pandemic stronger than ever before. More
Mobile publishing platform Marfeel has surveyed 129 publishing executives worldwide to reveal the strategies and technology they plan to use to grow their audience and increase their revenue in 2020. More
“During this crisis, we’ve seen how important B2B magazines really are so that organisations are able to communicate with their members during such a critical time.” Executive Media Director Mike Haratsis talks about how the publishing house is navigating the impacts of the COVID-19 pandemic. More
The latest subscription sales statistics on isubscribe show that niche B2C magazines with targeted audiences are increasing their subscriptions year-on-year at a faster rate than many better-known mastheads. More
“Our strength as a business has always been our relationships with our customers, and our thorough understanding of their businesses, their challenges, and their goals for growth.” Great Southern Press CEO Annie Ferguson talks about the impact of COVID-19 on its business and client relationships. More
“The mid-sized, tightly-run media businesses are possibly better placed than others to gain market share in these times – our problems are smaller, and once managed, we are more agile in addressing our opportunities.” Universal Media Co. Publisher Janice Williams talks about the impact of COVID-19 on its business and Australia’s niche magazine publishing sector. More
The COVID-19 pandemic has left magazine publishers and their advertisers uncertain about how and when to communicate with their audiences. Advertising agency Doyle Dane Bernbach has surveyed over 1,000 Australians to provide some insight into what consumers want from brands right now, and how to get the messaging right. More
Three examples of Australian travel and sports publishers adapting their brands to remain relevant during the COVID-19 isolation restrictions. More
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